The idea of overcoming a challenge is captured through the eyes of four individuals grit by their resilience, resolve and resourcefulness.

SINGAPORE - Media OutReach - 1November 2019 - Volvic_®, the natural mineral water sourced fromthe heart of the Auvergne volcanic region in France, celebrates the "unstoppable"attitude of people -- in a new campaign that calls onthe collective voice of consumers to share their journeyof overcoming life's challenges as they harness the powerful, grit-chasingexpression of determination, strength and one's inner potential.

Volvic_®'s core philosophy of"unleashing your inner volcano" has always been the central narrative and a meaningfulpursuit for the brand. Like a volcano, Volvic_® believes that inside all of us lies a dormant strength andfinding it makes overcoming a new challenge in life possible. No matter thenature or scale of the challenge in life's trials and tribulations, overcomingthe odds starts from within. Trueto the essence of Volvic_®'s role and commitment to unleash one'sinner strength, the campaign aims to empower the people with a voice to tell their story on what it means tounleash the power inside.

Tocommemorate the attitude of discovering one's inner potential, the campaignwill also follow the journey of sports heroes across Asia. They are:  

• Triathlete and marathon champion Leanne Szeto (@leanne_szeto),
• Outdoor sports enthusiast and actor, Liu Yu Kai (@jerkins),
• Writer, lover of outdoors and TV host, Jerry Chen (@jerrychenstepout),
• Pro basketballer, Jeff Wu (@jeffwu_14),
• Actor and athlete, Jaemin Park (@pro.challenger), and
• Marathoner, trail runner, and triathlete, Nahyun KIM (@kimmongmong).

In Singapore, Victoria Cheng (@victoriacheng) will be sharing her journey towards success withboundless optimism and unstoppable drive. Embodying the essence of a Jill-of-all-tradeswith her multi-faceted roles as a presenter, food critic, fitness enthusiastand social media personality; Victoria is an inspirational figure for manyacross the region with her bold attitude, fierce determination and lifestyle --perfectly resonating with the Volvic_® philosophy.Volvic_® natural mineral water, which acquires itstaste and unique composition after passing through six layers of volcanic rockis similarly positioned to unleash one's inner strength.

FranckEscudier, evian Volvic International Marketing Director said "The basis of any challenge ismore than just facing the difficult times. It is about the grit, about holding thepower to overcome, about believing you can do it. No matter the challenge, everyonehas their own individual strengths to face it full-on without holding back. Wewant to strengthen Volvic®'s affinity with those who are always up for newchallenges, open to life's adversities, full of life and embrace excitement andcamaraderie. Like a volcano, the surging strength and power has always beeninside of us. It's how we find it -- that's the challenge."

Following theVolvic_® Volcano Experience (VVX) challenge held earlier this year inFrance, the Volvic_® brand team who competed in the gruelling 25kmtrail running event called on their experience to inspire everyday battlersfrom all around the world to do the same. As a collective group, they embodiedthe spirit of "unleashing your inner volcano", a life skill that will empowerothers to push beyond their limits and pursue their dreams without limitations.

VOLVIC_® (In-store Promotion)

From now till 31 Dec 2019 stand a chance to win 20 attractiveprizes when you purchase any bottle of Volvic_® Natural Mineral Water, including JBL Free X TrulyWireless In-Ear headphones, Adidas gift vouchers and Samsung watch.

To participate, all you have to do is:

Step 1: Purchase a bottle of Volvic_® naturalmineral water from any participating retail outlet

Step 2: Send yourreceipt, name, and contact number to m.me/volvicasia

Promotion is exclusive to Singaporeans andSingapore Permanent Residents only. Please refer to the contest's Terms andConditions.

Facebook: https://www.facebook.com/VolvicAsia/

Instagram: @volvicasia

Hashtags: #FindYourVolcano #VolvicAsia