SINGAPORE - MediaOutReach - 16^th October 2018 - Pacific Life Re today announced an exclusive partnership with P9Ltd, a Hong Kong-based technology company which engages in the production ofinteractive films, animations and gamification, along with data collection andanalysis.

This collaboration will focus on the development of interactive'customer journeys' which provide education of life's risks, convenientlyaccessible solutions and simple fulfilment. In addition, customers will be ableto personalise their experience and influence the nature of generic and riskeducation information provided to them.

This partnership extends across Asia Pacific and reinforces PacificLife Re's commitment in bringing a new capability to insurer distribution ofits life and health propositions. It combines the company's passion for drivinginnovation in products and services as well as P9 Ltd's digital capabilitiesand cross-industry understanding of customer motivations.

Joe Durkan, Regional Alternative Distribution Leader, PacificLife Re Asia, said, "We are delighted to be able to work with like-mindedprofessionals who wish to co-develop effective digital engagement tools whichcan deliver on modern-day consumer expectations of simplicity, personalisationand mobile-based utilisation.  Throughgamified education and our strengths in guaranteed and simplified issue productpropositions, we bring holistic support to our insurance partners in engaging andprotecting both new and existing customers with increasing effectiveness in thisdigital age."

"The digital revolution allows us to make any process moreeffective, efficient, and exciting. We are pleased to build simple and engagingclient distribution tools, enabling a truly easy insurance sales experience forPacific Life Re's clients", concludes Benjamin Tag, Co-founder and ChiefProduction Officer of P9 Ltd. 

About Pacific Life Re

PacificLife Re works with clients in the UK, Ireland, Asia, Australia, and NorthAmerica to manage their mortality, longevity, and morbidity risk. Pacific LifeRe is a wholly-owned subsidiary of Pacific LifeCorp, and is regulated by thePrudential Regulatory Authority and the Financial Conduct Authority.

About P9 Ltd

P9Ltd is a Hong Kong-based technology company that creates interactive multimediaincluding "choose your adventure" experiences, animated games and interactivemovies to improve customer engagement; and applying behaviour economics in itsgame designs for more informative customer insights. To know more about P9,please visit www.p9pro.com.