New Survey Reveals More Than 600,000 Hong Kongers Have Fallen In Love With
Snow Holidays In The Last 3 Years
-- Sometimes In Surprising Ways
HONG KONG, CHINA - Media OutReach - September 4, 2018 - Club
Med, the Premium All-Inclusive
operator and global ski holiday leader has unveiled Asia Pacific's first
snow holiday* report, identifying key insights and influences that drive snow holidays
across 11 markets, including findings for Hong Kong, with 5,500 respondents from
China to Australia. With the support of independent market research specialist,
Insightzclub, the 2018 report for Asia Pacific maps out a diverse,
sophisticated and affluent market of travellers who are becoming avid snow
*Snow holidays are
defined in the scope of the survey as a trip of at
least 2 nights to a snow mountain destination of which ski or snowboard and
other activities may be a part of.
- 650,000 Hong Kongers and 238 million people from Asia Pacific have taken
a snow holiday in the last three years
- While ski and snowboard are core to the snow holiday, a large variety of other
activities are considered by Asia Pacific travellers. Hong Kong outperformed
the market slightly on ski and snowboard as a major activity at 67% vs Asia
Pacific at 63%
- More Hong Kongers cited relaxation (60%) or doing nothing as a major
consideration on holiday -- far ahead of any other market. Asia Pacific averaged
- Millennials are driving the Asia Pacific market
- Japan and South Korea destinations top the region for snow holidays,
while Switzerland is the top long haul destination
- Summer mountain holidays are also growing in popularity
- Hong Kongers have discovered the convenience of the all-inclusive premium
holiday with Club Med as the No.1 hotel brand for snow holidays amongst high
Sebastien Portes, General
Manager of Club Med, Hong Kong and Taiwan said: "This research is a timely
insight into what Asia Pacific & Hong Kong consumers enjoy on a snow
holiday. The market is evolving rapidly in line with Asia's growing affluence
and interest can only grow fuelled by back-to-back Winter Olympics in PyeongChang
and Beijing. Hong Kong has some unique points and it is going to flourish.
"This survey is an
essential new tool that will allow us to inform and service our clients and regional
partners as we understand how their habits and needs are developing and as we
open new mountain resorts regionally and globally," he added.
Millennials Lead Rapidly Growing Market
The snow holiday market
has seen a rapid growth in Asia Pacific in the last three years with an
estimated universe of 238 million travellers including 138 million alone in the
last 12 months. The numbers correlate with the region's growing affluence and
desire to explore the world in a more experiential and different way whether
with family or friends.
Not surprisingly, China
is the largest market of snow enthusiasts followed by India and Japan. However,
markets with little or no snow such as Hong Kong SAR, Singapore and Indonesia are
showing strong growth albeit from a smaller base as they seek more
experience-based holidays, with fresh and clean air.
While the average age of
the Asia Pacific snow holidaymaker is 38 years old, countries with large
millennial populations such as China, Malaysia, Indonesia and India are at
a younger average age of 34 years old. Japan is the oldest
average age of 45 in line with its national demographic. Hong Kong averages 39
years old though a significant 39% of the market is made up of 25-34 year olds.
Currently snow holidays,
remain the preserve of the new affluent class and above. 85% of Asian snow
holiday goers enjoy a household income of USD 4,000 or more -- significantly
higher than the comparable general Asia Pacific population at 33%.
Snow holidays are
traditionally male dominated but some markets point to a strong female bias and
growing interest in outdoor snow adventures beyond skiing and snowboarding. Malaysia
(57%), Hong Kong SAR (56%), Singapore (56%) and Australia (54%) led the ranking
bias towards more female snow holidaymakers. Japan (83%) and India (70%) were
clear male strongholds.
More than Skiing
Unlike in North America
and Europe markets which are very ski and snowboard centric, Asia Pacific travellers
are looking for a much more diverse snow experience, sometimes with no
ski/snowboard practice at all. Hong Kongers who are renowned for working hard
and playing hard, have cited that relaxation or doing nothing at all (60%) as
an important activity when going to a mountain destination vs Asia Pacific at
With food at the heart of
many Asian cultures, it is not a surprise to see eating local delicacies (53%)
top the list, followed by spending time with family and friends (51%) and other
mountain fun activities (50%) rounding off the top three. Local attractions
(47%) and contact with nature (47%) are also popular considerations. Spa makes
into the top 10 activities for a well-rounded holiday with resorts expected to
be well-equipped with access to all the necessary facilities.
In Love with Japan, Korea
Nine out of 11 markets including
Hong Kong reported Japan as their top choice for a snow holiday in the region.
Famed for its scenery, abundance of activities, powder snow and cuisine, snow
lovers flocked to Hokkaido within Japan.
Behind Hokkaido, resorts
in South Korea were attractive across Asian markets, ranking second while the
nascent Chinese snow holiday scene came in a strong fourth. With the conclusion
of the Winter Olympics, PyeongChang in South Korea in 2018 and the Beijing
Winter Olympics in 2022, interest in both these destinations continues to be
The surprise came from
Switzerland, ranking third regionally and first amongst long haul destinations
for APAC and Hong Kong snow holidaymakers. St Moritz in Switzerland was the top
long haul destination for Asians looking for a snow getaway. This was followed
On average, 78% of
Asia-Pacific travellers stayed longer than four nights and 50% spent at least
US$300 per day per person. While 85% of Hong Kong travellers were exclusively to
have a long stay.
In Asia Pacific, hotels
and resorts were the overwhelming accommodation of choice with 90% selecting
this option. High income Asian travellers are also placing a higher premium on
comfort and convenience when they travel on a snow holiday.
In the last 12 months,
Club Med was a clear market leader when it comes to snow holidays (number 1
hotel brand) in Hong Kong SAR, Singapore and Indonesia amongst the high income
group. With 80,000 Asia Pacific clients travelling to its mountain resorts worldwide
in 2018, growing by 80% compared to last year, Club Med is getting close to
leadership position in all Asia Pacific markets.
Not Just for Winter
Interest in the mountains
and snow holidays extends beyond the winter season with an incredible eight of every 10
respondents in the survey citing intent to go on a mountain holiday in summer
within the next two years.
Club Med Builds Regional
& Global Ski Resort Leadership
21 ski resorts in 5 countries, Club Med is expanding its leadership of the
mountains with ambitious growth plans to cater to global and regional demand
for snow holidays and new mountain adventures.
Following the opening of
Club Med Tomamu in Hokkaido in December 2017 alongside Club Med Sahoro situated
on a former Olympic site, Club Med is growing its resort portfolio in Asia
Pacific in the next three years. It will open in Pyeongchang, South Korea and
Thaiwoo in China, 2 Olympic sites from the 2018 and 2022 Winter Olympics.
In Europe, Club Med has 17
snow resorts including one nestled on the globally-renowned and Asia's favourite
slopes of St Moritz. Club Med plans to open one new mountain resort in the Alps
every year. It will also be back in North America with the opening of a resort
in Charlevoix, Quebec, Canada in 2020-21.
The research for the
first Club Med Asia Pacific Snow Holiday Report was conducted by Insightzclub
in March 2018 among 5,500 respondents in 11 markets of Asia Pacific.
Club Med Winter Package
Early Bird Offer
Med is bringing special Early Bird Offers to Hong Kong travellers to experience
the premium all-inclusive Winter holidays in its upscale resorts. The
all-inclusive holiday packages, including accommodation, ski pass and lessons,
gourmet cuisine, kids clubs and open bar. The Early Bird Offer guarantees the best
price for this Winter and must be booked by 12 October 2018 on www.clubmed.com.hk or call +852 3111 9388.
Club Med is the worldwide leader in
upscale Premium All-Inclusive holidays. Guests have the freedom to enjoy the
wide variety of services and activities that our Resorts offer, be it on their
own or with others. The extraordinary Club Med experience includes accommodation
with refined comfort, all gourmet meals, all-day bar and snacking, ski passes
and snow sports with lessons, night entertainment and parties, as well as
children's clubs for all ages. Guests get to enjoy true quality time with their
loved ones knowing that everything is safe and taken care of. Club Med offers
them the chance to discover amazing moments together, as well as become amazing
With around 70 resorts located all over
the world, 21 being ski resorts, vacationers may look forward to spending a
truly amazing holiday at exotic locations!
Phone: +852 3111