HCM CITY — A new cultural and music project to introduce Việt Nam to people at home and abroad has been launched by several TV stations and HCM City organisations.

The project, Việt Nam Tươi Đẹp (Beautiful Việt Nam), is a non-profit production by T Production and Gala Nhạc Việt, two private entertainment agencies in the city.

It has received support from the HCM City Department of Tourism, HCM City Television (HTV) and Youth Cultural House.

The project aims to introduce the beauty of famous landscapes and tourist sites.

It includes three programmes featuring several hundred artists in different fields. It begins airing this week and will run throughout the year.

The first programme will include a music contest for composers and a live concert. Both events feature 50 veteran and young artists.

Organisers will release a series of three music videos (MVs) called Việt Nam-Quê Hương Tôi (Việt Nam-My Motherland) in the second programme.

Pop stars Hồ Ngọc Hà, Đàm Vĩnh Hưng and Hồ Quỳnh Hương, young musicians such as Nguyễn Hồng Thuận and Dương Khắc Linh will perform in the MVs. They will sing Vietnamese songs in praise of country and people.

The MVs will air on HTV channels and HCM City radio and other provinces and cities.

A TV show on famous tourist destinations of Việt Nam will be highlighted in the third programme, called Quê Hương Tôi-Việt Nam Tươi Đẹp (My Motherland-Beautiful Việt Nam).  

Each 20-minute episode of the 52-part series will capture a taste of the country’s culture, lifestyle and cuisine.

It will be broadcast on HTV9 every Friday morning and Sunday evening. — VNS