Nhi's family are ambassadors of Japanese tourism. Photo courtesy of the artist

HÀ NỘI Vietnamese singer who has a huge fan base in Việt Nam, Đông Nhi, has released a new music video promoting Japanese tourism.

Entitled Si Mê (Madly in Love), it is a collaboration between the singer and Japan National Tourism Organisation (JNTO) Việt Nam.

The release of the video is part of a large-scale campaign to promote Japanese tourism on the occasion of the 50th anniversary of the establishment of diplomatic relations between Japan and Việt Nam (September 21, 1973 - September 21, 2023).

Madly in Love features scenes in which Nhi’s family travel together to Japan, exploring from traditional to modern culture and picturesque scenery while enjoying local food.

Published on the Nhi Thắng Family Youtube Channel, the video has been viewed more than 350,000 times.

Nhi’s family consists of Nhi, her husband Ông Cao Thắng who is also a singer and a businessman and their three-year-old daughter, Winne. They have been appointed as ambassadors of Japanese tourism by JNTO Việt Nam since November 2022.

The family is expected to promote the tourism attractions of “the land of the rising Sun” and actively contribute to the campaign and the friendship between the two countries with their large fan base.

Besides appointing Nhi’s family as Tourism Ambassadors, JNTO Việt Nam have also conducted multi-channel promotion of Japanese tourism.

Interactive activities, games and gifts giveaways associated with Japan have been regularly held on social networks to attract tourists.

The campaign is also participated by many other famous people on social networks such as singer Jun Phạm, photographer Huỳnh Trí Nghĩa, YouTuber Khoai Lang Thang and dancer Lan Nhi.

According to JNTO Việt Nam, the number of Vietnamese visitors to Japan in December 2022 reached 28,200 arrivals, down 7.9 per cent over the same period in 2019. In the whole 2022, the number of Vietnamese tourists traveling to Japan reached over 284,000.

According to the Vietnam National Administration of Tourism, Japan is always among the top destinations of Vietnamese tourists and vice versa.

Japanese tourists to Việt Nam tend to increase over the years. In 2019, the country received a record number of nearly one million tourists from Japan.

Japan ranks third among the countries and territories having the largest number of tourists traveling to Việt Nam. VNS