ORLANDO,FL. - Media OutReach - May 9, 2019 - BackOffice Associates, a leading global datasolution provider, today announced its new name as part of its on-goingtransformation at SAPPHIRE NOW, the SAP Annual Conference.  Founded in 1996 to address complex data conversionchallenges for large enterprises, the company has extended its consulting andsoftware business to include data quality, data replication, informationgovernance, and data strategy.  Itpartners with SAP, systems integrators, ISVs, and solution providers to solve businessintegration data-related needs.

"When we set out in the late 90s, our namereflected what we did.  Since then, therole of data has evolved.  What was oncea back-office function is now a strategic growth driver.  In the digitally transformed world, data hasbecome a powerful asset, if well managed. Data-empowered companies are re-inventing industries, leveraging data asan asset. That's why we are stepping out of the back office with a new name,"says Kevin Campbell, CEO.  Syniti is ablend between synergy and infinity, evoking infinite potential unlocked forclients through mindful synergy between data and business.

Andrew Bettenay, CIO, Endeavor Energy, said, "Aspart of our enterprise-wide effort to transform and automate customerexperience and business processes, BackOffice Associates, now Syniti, bringsconfidence to our data migration process. With that in place, we can focus on other business priorities underway."  Endeavor Energy services the electricaldistribution network for the third largest economic market in Australia and itsdigital transformation into SAP S/4HANA and cloud solutions are currently underway.

Tom Roberts, SAP Global Vice President,Software Solutions, said, "BackOffice Associates' bold name change coupled withits continued technology and GTM investment is a welcome move in ourpartnership."  Syniti is an SAP SolutionExtension Partner providing the technology behind SAP^TMAdvancedData Migration (ADM) and SAP^TM Information StewardAccelerator (ISA).  

"As a growth-oriented private equity firm, BridgeGrowth Partners, LP, targets investments in technology and technology-servicesectors. Given Syniti's strategic position in the data management market, weacquired the company in 2017, which marked the start of the company'stransformation," says Alok Singh, Managing Principal, Bridge Growth Partners,LP.   

As a part of the acquisition, BGP established anew board of directors with blue-chip industry veterans. The Board has also invigoratedthe company's leadership team with top talents from Accenture, IBM, SAP, and DellEMC to accelerate its transformational growth.  The company and its global affiliates willoperate as BackOffice Associates, doing business as Syniti.

"BackOffice Associates' transformation storyinspired us to develop the visual and audio brand elements to express data'scritical role in fueling any modern business. It was a pleasure to co-createthis dynamic, living brand with the diverse and global Syniti team," says DavidBrabbins, Founder and CEO, Studio Everywhere.

About Syniti

Syniti, formerly BackOffice Associates, was founded to solve business' complex data challenges, bringing synergybetween data and business, delivering confidence and progress along clients'business transformation journey.  Througha combination of unique data expertise, services, and intelligent softwareleveraging artificial intelligence and machine learning, we help clients managetheir data journey from data conversion to data quality, data archival and replication,master data management, analytics, information governance, and data strategy.

Utilizing the market's top data specialists, validated industryknowledge and proven methodologies, Syniti has led thousands of successful datajourney projects for Forbes Global 2000 organizations.  SAP resells Advance Data Migration andInformation Steward Accelerator by BackOffice Associates as SAP SolutionExtensions.   

Synitiis a purpose-driven company.  "We're embracing the future together as one - with our employees, clients andpartners - accelerating global andhuman progress, one data challenge at a time."

Headquartered in Boston, MA, Syniti operates in 25 countriesaround the globe.

The company and its global affiliates willoperate as BackOffice Associates, doing business as Syniti.

www.syniti.com

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