More internet users help e-commerce grow: experts

October 17, 2016 - 17:20

The strong growth of smartphone and internet users in Việt Nam offers further opportunity for the development of e-commerce, experts said at a recent seminar held in HCM City.

Under the e-commerce development master plan for the 2016-2020 period, Việt Nam is targeted to achieve US$10 billion B2C turnover in 2020. — Photo vietnamnet.vn

Viet Nam News

HCM CITY - The strong growth of smartphone and internet users in Việt Nam offers further opportunity for the development of e-commerce, experts said at a recent seminar held in HCM City.

Deepesh Trivedi, e-commerce head for South East Asia at Facebook, said that in Việt Nam mobile sharing, including texts, videos and photos on Facebook, had spiked during the shopping season up to 40 per cent.

He said that people would start shopping as early as November and continue in the new year season.

Nguyễn Ngọc Dũng, vice president of Vietnam E-commerce Association, said that customers now had a wide access to goods information on various channels, including e-papers and social media networks, so they could shift to online purchases other than focusing on brick-and-mortar retail shops.

Experts at the Meet Magento seminar advised e-commerce start-ups first to study the market, identify target customer groups and employ online support services such as Facebook, YouTube and emails for their product marketing.

Under the e-commerce development master plan for the 2016-2020 period, Việt Nam is targeted to achieve US$10 billion B2C turnover in 2020. - VNS

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