Vincom Retail Achieves Remarkable International Recognition for its Groundbreaking New-Generation Vincom Mega Mall Model

June 22, 2023 - 10:00
Vincom Retail proudly stands in the limelight, garnering prestigious international awards for its revolutionary new-generation Vincom Mega Mall model. These remarkable accolades firmly establish Vincom's leadership in the retail market, reflecting its commitment to pioneering enhanced shopping experiences, staying at the forefront of emerging trends, and venturing into unique retail tourism models set to debut soon.

Collection of prestigious international awards

Continuing its remarkable achievements, Vincom once again received honors at the Asia Pacific Property Awards (APPA) 2023, held on May 31. Vincom Mega Mall Smart City achieved the top positions in two esteemed award categories: Best Retail Development in Vietnam and Development Marketing Vietnam. Furthermore, Vincom Mega Mall Smart City surpassed numerous other shopping malls in the region to secure a nomination for Best Marketing Campaign in Asia Pacific.

Vincom Mega Mall Smart City has won numerous major awards at the Asia Pacific Property Awards

The Life-Design Mall concept, coupled with a captivating marketing campaign, played a pivotal role in elevating Vincom Mega Mall Smart City to the pinnacle of the Retail Initiative of the Year category for the Vietnamese market at the Retail Asia Awards, hosted annually by Retail Asia magazine.

Vincom Retail's remarkable success at the Retail Asia 2023 Awards, winning numerous prestigious accolades.

Simultaneously, Vincom Mega Mall Ocean Park was honored with the Mall of the Year award in the Vietnamese market, as determined by Retail Asia Magazine. In 2022, Vincom Mega Mall Ocean Park was recognized as the Best Retail Development in Vietnam at the Asia Pacific Property Awards (APPA). The mall impresses with its expansive 56,000 square meter area, remarkable wave-inspired design, and breathtaking views of Vietnam's largest artificial saltwater lake.

Vincom Mega Mall Ocean Park receives Best Retail Development in Vietnam award in 2022

Continued recognition at prestigious international awards affirms Vincom Retail's ability to create sustainable value while consistently innovating to meet the dynamic growth of the retail market in Vietnam.

With an unrivaled position as Vietnam's leading retail real estate developer, Vincom Retail has garnered the trust of esteemed domestic and international retail brands for almost two decades, successfully launching and expanding their store networks. Vincom's influence transcends setting new trends and enhancing consumer experiences; it plays a pivotal role in transforming the architectural landscape of urban areas by introducing world-class, contemporary shopping destinations akin to those found in developed countries. Furthermore, Vincom Retail diligently conducts research and explores innovative approaches within the Vietnamese retail market, pioneering distinctive retail tourism product models, thus creating novel global tourist destinations.

Leading the retail trend with the new-generation Vincom Mega Mall model

In the dynamic retail sector, success hinges not only on infrastructure investments but also on being responsive to trends and constantly reinventing oneself. In recent years, customer shopping preferences have undergone significant changes, with visitors to shopping malls seeking unique shopping experiences and distinctive aesthetic tastes. This drove Vincom to introduce Vincom Mega Mall Smart City—the first "Life-Design Mall" model in Vietnam. Covering an expansive 68,000 square meters, the mall integrates modern technology, nature-inspired architecture, and top-quality services.

Vincom Mega Mall Smart City elevates the customer experience with beautiful indoor nature-inspired architecture
Vincom Mega Mall Smart City's Indoor Space Enhanced with Cutting-Edge Lighting Effects, Achieved through Meticulous Technological Investments

In terms of design, Vincom Mega Mall Smart City utilizes Smart Lighting technology to create modern and impressive lighting effects. The indoor space of Vincom Mega Mall Smart City offers a plethora of pioneering experiences, such as artistic water music performances at the indoor Rainbow Waterfall, standing at an impressive height of 14 meters. Designed in 360 degrees with modern water lighting technology, the waterfall captivates visitors. Moreover, the moving ceiling lighting effects along the "Star Boulevard" create a unique and vibrant atmosphere.

Vincom Mega Mall Smart City pioneers with artistic water music performances at the indoor rainbow waterfall, the first of its kind in Vietnam

The harmonious fusion of technology and nature gives rise to distinct highlights, including an indoor river that flows through the first floor, connected by three bridges, and "river view" shops nestled within the mall. The vibrant and romantic waterfront space offers an experience exclusively available to visitors of Vincom Mega Mall Smart City.

The indoor river running through the first floor, combined with modern technology

In terms of shopping, the "Life-Design Mall" model of Vincom Mega Mall Smart City redefines the retail landscape, offering a high-quality and trendy living experience. Furthermore, it serves as an entertainment complex, boasting unique attractions like VS Racing - a mini indoor F1 racetrack spanning over 3,000 square meters, featuring life-sized F1 models, a first-of-its-kind in Vietnam.

VS Racing—A Mini Indoor F1 Racetrack Spanning Over 3,000 Square Meters, Boasting Life-Sized F1 Models—the Only One in Vietnam

With its captivating project appeal and ingenious marketing campaign, the launch event of Vincom Mega Mall Smart City has made an indelible mark on the retail market, causing a sensation among the younger generation. The marketing campaign made a profound impact throughout the opening week, playing a pivotal role in positioning Vincom Mega Mall Smart City as a dedicated destination for the international community and the younger demographic. As a testament to its success, Vincom Mega Mall Smart City secured the esteemed award for Best Development Marketing in Vietnam 2023.

Throughout the grand opening week, the "Life-Up" music show series took place, featuring the participation of numerous renowned artists.

With its captivating design, well-curated tenant mix showcasing popular brands, and an enticing array of experiences facilitated by modern utilities, it comes as no surprise that Vincom Mega Mall Smart City, as well as Vincom shopping malls in general, receive resounding acclaim with international awards, emerging as a must-visit destination for modern customers.

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