Introduction to the culture of hanfu with virtual fitting via AR technology

HONG KONG SAR- Media OutReach - 8February 2021 - Hong Kong is getting ready for Lunar New Year,one of the most culturally profound and widely celebrated Chinese festivals.The festival is not only a time for families and friends to get together, but italso provides a unique opportunity for learning about Chinese culture. From todayto 28 February 2021, Olympian City is organising the Chinese New Year CulturalExtravaganza to create an enriching and educationalexperience that also includes festive foods and shopping.

The Chinese New Year Cultural Extravaganza is bringing to life an old Chinese street occupying a floor space of 4,000 square feet and teeming with oriental elements; lines of hanging red lanterns, a small footbridge over a lotus pond and a flowering peach blossom tree serves as perfect photo backdrops. In addition, there is an exhibition of hanfu (traditional clothing worn by Han Chinese), whose characteristics and historical backgrounds to be explained by docents. Exhibitiongoers can virtually try on the costumes in the AR Hanfu Fitting Room and be transported to ancient China. S+ REWARDS members are exclusively invited to join Hanfu Experience Day, on which they have the opportunity to wear real hanfu with their families and friends, topped up by complimentary hairstyling services, and have their photos taken by professional photographers.

On 30 January 2021,models donning hanfu from different eras and complementary makeup appearred in hanfushow. The show started at Olympian City, and head to Lee Tung Avenue at WanChai, while the final stop at Gold Coast Piazza at Tuen Mun.

Another highlight is the Good Fortune Lunar New Year Market, whichfeatures about 20 booths selling festive foods and decorations as well asseasonal flowers for locals to get prepared for the Year of the Cow. The marketalso showcases selected works by notable Hong Kong photographer, calligrapherand painter Water Poon and contemporary ink artist TK Chan. On 14 & 21 February,festive melodies will be played during live Chinese classical musicperformances to add a touch of poetry to the joyful ambience. Everyone isinvited to visit Olympian City with their families and friends this Lunar NewYear to experience the culture of hanfu and take part in a variety of festiveactivities.  

Redemption of Chinese New Year Gifts

Printed ina bold red colour, the "Blessings-filled red envelops" designed byOlympian City are made from premium ISO14001-certified 100% recycled paper tohighlight the mall's mission to promote a sustainable lifestyle. Carrying agold pressed design with the Chinese character "blessing" in the middle, whichis inspired by window carvings in traditional Chinese architecture, the redenvelops exude oriental flavours in a minimalist manner. The octagonal designis hoped to bring a year of amicable relationships, while the greeting messageon the top right corner is straightforward and aligned with the modernsimplicity of the overall design.

For bothgivers and recipients of red envelops, a beautiful red envelop pouch can comein handy. Made with damask, a weaving technique commonly used in ancient China,with detailed auspicious clouds embroidered in silk, the matching red "blessings-filledred envelop pouch" is chic and sophisticated and is hoped to bring goodluck in the Year of the Cow. 

Redeem theexclusive "Hanfu Paper Doll Set" and "Hanfu Magnet Set" speciallyprepared by Olympian City to bring home with you a series of mini traditionalhanfu! S+ REWARDS and Olympian Kids members may redeem the Chinese New Year gifts bypoints starting from today.

Chinese New Year CulturalExtravaganza

Date: From Today until 28Feb 2021

Venue: Central Atrium,G/F Olympian City 2, West Kowloon, Hong Kong

About Olympian City

Located at the heart of the 'Golden Circle', Olympian Cityis West Kowloon's premier shopping destination--comprising 800,000 square feet ofretail space and more than 280 shops. Olympian City features over 40 diningoptions worldwide, while diners can savour European and Asian cuisines in an alfresco setting. Visitors can discover an impressive range of stores fromrenowned brands in fashion, beauty, sports, healthcare and kids' products.

In addition to regular events and promotion campaigns,Olympian City engages customers with Olympian Kids and S⁺ REWARDS loyalty programme, alsointroduces the first-ever OC STEM Lab. This interactive lab is equipped withstate-of-the-art facilities that cater to the evolving needs of a sophisticatedyoung audience. A wide spectrum of tailored activities and workshops is offeredto spark their potential, widen their vision, unleash their creativity, andengage the community in building a better future through technology.

Olympian has won a number of marketing awards in recentyears. The "Think Like Leonardo da Vinci 500^th AnniversaryExhibition" held in 2019 won 29 awards in Markies Awards 2020、Marketing Events Awards 2020、PR Awards 2020、DigiZ Awards 2020、Marketing Excellence Awards 2020 organized byMarketing Magazine, as well as The Best Art & Cultural Campaign in DigitalEx Award 2020. In addition, Olympian City's 2019 summer promotion "Journey ToThe Past" also won 5 awards in Markies Awards 2020 and Marketing Events Awards 2020.Olympian City was awarded the Outstanding Innovation Experience Shopping Mallby HK01.