TIS Partners with SQREEM to Help Marketers Unlock The Full Potential of Their Customer Databases Through AI

June 29, 2020 - 03:16
TIS Partners with SQREEM to Help Marketers Unlock The Full Potential of Their Customer Databases Through AI

The technology combines first-party and third-party data to help marketers gain valuable insights into their ideal customer segment


SINGAPORE - MediaOutReach - 29 June 2020 - Singapore Artificial Intelligence (AI) SolutionsCompany, SQREEM Technologies, has partnered with leading Japan-based systemintegration services provider TIS Inc to help organisations unlock more valuefrom their customer databases and augment marketing efforts.


The new partnership will see SQREEM's advancedbehavioural data capabilities and pattern analysis technology applied to TIS'product TISMARKETING CANVAS -- aplatform for data integration and utilisation.


This means TIS' clients will be able to extractmore value from their already available customer data by using SQREEM's AIsolutions to combine existing deterministic client data with probabilistic opendata to unlock greater insights into customer behaviours, ranging from how theyshop, dine and travel all the way to their professional aspirations and supportfor social causes.


Sitting behind firewalls, SQREEM's AI enrichesfirst party data owned by TIS' clients, with behavioural data sourced fromhundreds of thousands of publicly available data points, providing a giganticdatabase with multiple fields of transactional behavioural data. This is donewithin the confines of a firm's owned databases, with none of the data beingaccessible to third parties.


For example, a credit card provider might knowthat customers are using their cards for petrol payments, but may not be awarethat they are using a competitor's offering for online purchases. Unlockinginsights such as these will allow the firm to adjust the perks offered by theircard or to offer new cards to existing customers based on their needs.


TIS is Japan's leading provider of networksolutions and system integration services with 15,000 clients in Japan and3,000 enterprise customers across Southeast Asia. Developed in Japan, thetechnology will first be deployed locally before being rolled out in selectASEAN markets over the course of the year.


Recently named by the Financial Times as one ofAsia's fastest-growing companies, SQREEM utilises its proprietary artificialintelligence capabilities to track and predict online human behaviour. Usingthe data signals from TIS, SQREEM is able to pair that with third-party data tofind the correlation between data points and identify trends, patterns and anomaliesin the online behaviour of consumers.


"There is rightly an increasing awareness aroundprotecting consumer privacy, and at SQREEM we are committed to using onlyanonymised open source third-party data to predict human behaviour," says Ian Chapman-Banks,co-founder and CEO of SQREEM. "By combining TIS' data signals with third-partydata, we are able to provide a much more powerful view into consumerpreferences and interests. This not only helps marketers better cater topeople's needs but also put their marketing budgets to more efficient use."


As the digital world moves towards a cookie-lessenvironment, utilising third-party data will be instrumental in providingmarketers with the tools to reach and serve the right message and offerings tocustomers.


SQREEM's advancedAI and behavioural insights platform have also been integrated into other firmsto enable them to unlock the value of their first-party data. For example:

  • Partnership with Japanese internet servicescompany, Rakuten to launch Rakuten SQREEM to provide advertisers in Japan withmarketing solutions built around AI-based behavioural pattern analysis, tobetter position them to meet the needs of consumers by serving them contentthat is desirable and relevant.
  • Powering the launch of  WrapBstrd,Singapore's First F&B brand and dark kitchen driven by artificialintelligence and analytics.
  • Launching a government-only platform calledChannel SQREEM, which uses artificial intelligence to accelerate contacttracing and communications for COVID-19 infections. 



SQREEM is theworld's largest "behavioural pattern data aggregator" that collects,analyses, and creates a database of open data on the Internet using its ownArtificial Intelligence technology. Based on this technology, we provide dataanalysis services to more than 100 companies and government agencies acrossvarious industries. SQREEM has also been identified as Asia's 54th fastestgrowing company by the Financial Times.


See the followinglink for more details.