Fung Retailing Group and Showcase Hong Kong’s First AI Checkout Experience

March 14, 2019 - 02:20
Fung Retailing Group and Showcase Hong Kong’s First AI Checkout Experience

Circle K first to use AI-image recognition technology, reducing checkout time by 30%


HONG KONG, CHINA - Media OutReach - 13 March 2019 - Fung Retailing Group, with a networkof over 3,300 stores, and, China's largest retailer, today unveiledHong Kong's first AI-powered checkout solutionin a retail store environment, a result of the strategic partnership betweenthe retail giant and signed in 2018.

From left to right: Victor Fung, Group Chairman of Fung Group, Sabrina Fung, Group Managing Director of Fung Retailing Limited, Dr. Bowen Zhou, Vice President of and Head of JD's AI Platform and Research and Richard Yeung, Chief Executive Officer of Convenience Retail Asia at A.I.Retailing Zone at one of Circle K stores

As the second pilot test experiment of the AI BoundarylessRetail Center, composed of AI and retail technology experts from Fung RetailingGroup and, the AI-powered checkout solution representsthe first AI checkout experience featuring image recognition technology in Hong Kong. This technology is currently installed at the A.I.Retailing Zonein two Circle K stores^ in Hong Kong. 

Designed to make the checkout experience as easy and hassle-free as possible, customers can complete the checkout process using the AI-powered checkout solution in just four seconds with three simple steps: 1) Place products on the smart checkout counter; 2) Press the A.I.Recognition (A.I.R.) button on the cashier screen to scan the products; 3) Complete payment with an Octopus card.

The advanced AI algorithm behind the solution enables the checkoutcounter to recognize up to five products within one second with an accuracy rateof over 97%, reducing the overall in-store checkout time by 30%.

Sabrina Fung, Group ManagingDirector of Fung Retailing Group, said, "This is an important milestone forFung Retailing as the first in the industry to unveil the first AI-poweredcheckout pilot experience in a convenience store environment. This underscoresour on-going commitment to experiment with new technologies like AI and tobuild partnerships like the one with to enhance the end-customerexperience, further transforming the future of retail for Greater China."

Dr. Bowen Zhou, Vice President of and Head of JD's AI Platform and Research, said, "AI will continue to play a critical role in transforming the retail landscape. Retailers who are able to capitalize on this trend, will have a competitive edge among their peers. Leveraging Fung Retailing's offline retail expertise and's leading retail technology, this pilot project represents a critical first step in collectively realizing our vision for smarter and more convenient retail." 

Anotherproject from the AI partnership between Fung Retailing Group and is the facialrecognition-enabled smart displays which are currently being trailed at twostores of one of the fashion retail brands under Fung Retailing Group in Shanghai, China. Thefacial-recognition experiment was to enhance the consumerexperience byproviding better insights on product preferences to the retailer, to improve the quality of personalized productrecommendations for our customers.

The A.I.Retailing Zone^ isopen starting today.

^Circle K storeaddress:

  • Shop126 1st Floor, liberte place, No. 833 Lai Chi Kok Road, Kowloon
  • ShopNos. 9-12 on Ground Floor and Unit Nos. 9-11 on First Floor, Excelsior Plaza,Yee On Building, No. 26 East Point Road, Hong Kong


About Fung Retailing Group

The retailingbusinesses of the Fung Group are brought together under privately-held FungRetailing Group and extend from Greater China to the UK, France, Korea,Singapore, Malaysia, Thailand, and the Philippines through a combined networkof over 3,300 stores, across 95 cities in China. Focused on the Asian consumerand authentic heritage brands they include stores operated separately andindependently by publicly-listed Convenience Retail Asia Limited (SEHK: 00831)and Trinity Limited (SEHK: 00891)*, as well as the privately-held Convenience Retail Southern China, Branded LifestyleHoldings Limited, Fung Kids (Holdings) Limited, Toys "R" Us (Asia) Limited*,Suhyang Networks Company Limited and DX Outlet. Fung Retailing Group employsover 25,000 staff across a portfolio small, mid and large box size formats inthe categories of menswear to women's fashion, toys, kids apparel, conveniencestores and bakeries. Its turnover exceeds US$3.1 billion. The Fung Group ( is a Hong Kong-headquarteredmultinational group whose core businesses are engaged in sourcing, logistics,distribution and traditional and digital retailing.

Note toEditors: Privately-held Fung Retailing Group is totally separate from thepublicly-listed company Li & Fung Limited.


*A key stakeholder

About, Inc. is aleading technology driven e-commerce company and retail infrastructure serviceprovider in China. Its cutting-edge retail infrastructure enables consumers tobuy whatever they want, whenever and wherever they want it. The company hasopened its technology and infrastructure to partners, brands and other sectors,as part of its Retail as a Service offering to help drive productivity andinnovation across a range of industries. is the largest retailer inChina, a member of the NASDAQ100 and a Fortune Global 500 company.