Asia’s Leading Women’s Fashion Brand - Love, Bonito – Expands Relationship with Adyen to Meet the Needs of Millennial Shoppers in Singapore

December 13, 2018 - 02:19
Asia’s Leading Women’s Fashion Brand - Love, Bonito – Expands Relationship with Adyen to Meet the Needs of Millennial Shoppers in Singapore

This collaboration delivers frictionlesspayment transactions to meet the needs of Spendsetters at the newest Love,Bonito store in Singapore


SINGAPORE - Media OutReach - 13 December 2018 - Love,Bonito, Singapore's largest home-grown women's fashion brand has embarkedon a partnership with Adyen, the payments platform ofchoice for many of the world's leading companies, to optimize its paymentsprocess and checkout experience across both the brand's online and offlineplatforms. Love, Bonito's latest store at Jem offers a unified commerceexperience through Adyen's point-of-sale (POS)system.


"The fashion and retail industry is one that isalways evolving and businesses like ours need to continuously innovateto remain ahead of the curve. By partnering with Adyen, we are able to offer our customers a seamless payment experiencethat works for our millennial audience," said Dione Song, Love, Bonito'sChief Commercial Officer. "Adyen offers us a unifiedcommerce solution that aligns with our ongoing business strategy to creatingmeaningful in-store experiences that enable easier and more frictionless customer experiences."


Love, Bonito's fashion-forward customers fall intothe Spendsetter category.  Spendsetters[1] area rapidly expanding category of shoppers who embrace technology and set trendsfor how people shop and spend.  Thisgroup make up 55% of Singaporean shoppers -- they are avid users of technology and demand seamless digital and offlineshopping journeys. This reflects in payment method preferences.  While cash and credit cards are still thepreferred mode of payment for everyday transactions, Spendsetters increasinglylook for contactless payments.  


Through the collaboration with Adyen, Love, Bonito willbe able to offer a unified payment experience across its online andoffline stores. Adyen's all-in-one payments solution allows Love, Bonito to tailor and enhance customershopping experiences, thereby improving brand loyalty. Additionally, Adyenmanages Love, Bonito's transactions across its global e-commerce platform,serving customers across the region from Hong Kong to Australia and the UnitedStates.


"To encourage brand loyalty, Love,Bonito is putting the customer at the center of its business by creating a unified experience across online and offline sales channels. Theyknow that for Spendsetters, shopping with a smartphone is a given, so tailoredexperiences are crucial to continuing to build loyalty and trust.  As a company, Love,Bonito is working hard to deliver a trusted and seamless experience thatenables them to increase their footprint into regional markets as well as tooptimize existing customer conversions. We are excited to be working with Love,Bonito, a vibrant and innovative brand in the fashion space that understandsthe importance of unified commerce in the customer journey," said WarrenHayashi, President of Adyen, Asia-Pacific.


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About Adyen

Adyen (AMS: ADYEN) isthe payments platform of choice for many of the world's leading companies,providing a modern end-to-end infrastructure connecting directly to Visa,Mastercard, and consumers' globally preferred payment methods. Adyen deliversfrictionless payments across online, mobile, and in-store channels. Withoffices across the world, Adyen serves customers including Facebook, Uber,Spotify, Cathay Pacific, Grab, Klook, Lorna Jane,, andShowpo.


About Love, Bonito

Love, Bonito prides itself on being the best and largest verticallyintegrated, omni-channel women's fashion brand in the region today. Founded in2010, the team now compromises 150 people across the region, with headquartersin Singapore and country offices in Indonesia and Malaysia. Additionally, thehomegrown label boasts a retail franchise in Cambodia, and e-commerce shippinginternationally to other parts of the world including Hong Kong, China,Australia, New Zealand, United States, Canada, Japan, Philippines, Vietnam,Thailand and Brunei.


Spearheaded by a strong, ambitious all-Asian female senior managementteam, Love, Bonito has its sights set on becoming Asia's very own lifestylegroup in the likes of Inditex, laying the groundwork to develop a successfulumbrella of lifestyle brands that cater to the everyday modern woman.


With its unique positioning as a brand renowned for its mastery of theAsian fit, Love, Bonito will continue to build on its omni-channel roots andfemale-focused offerings. Supported by its Series B funding from January 2018,which totalled an approximate USD 13 million, it is also one of the fewprofitable start-ups in the region.


In the midst of exponential growth, Love, Bonito remains committed tostaying relational and customer-centric, with outreach and engagement effortssuch as styling workshops and other community activities. Love, Bonito alsoorganises regular focus group studies to better serve its customers as part ofits commitment to delivering stylish designs at exceptional prices, withoutcompromising on value.

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[1] Source: 451 ResearchGlobal Unified Commerce Forecast was conducted and written by 451 Researchand commissioned by Adyen