SINGAPORE- Media OutReach - 14November 2018 -  SAP SE(NYSE: SAP) today announced it was awarded the prestigious "Friend of ASEAN"accolade for its positive social and economic contributions to the SoutheastAsia region at the ASEAN Business Awards 2018. The award was presented by MdmHalimah Yacob, President of the Republic of Singapore at the ASEAN BusinessAwards 2018 gala dinner, held in Singapore and hosted by the ASEAN BusinessAdvisory Council (ASEAN-BAC).

Photo shows SAPSoutheast Asia Managing Director Claus Andresen (second from left) receivingthe "Friend of ASEAN" award from presenters (from left) Prof. Annie Koh,Organizing Chair of ASEAN Business Awards 2018; Halimah Yacob, President of theRepublic of Singapore; Wilf Blackburn, Chief Executive Officer of PrudentialAssurance Company in Singapore; and Linus Goh Ti Liang, Head of GlobalCommercial Banking at OCBC Bank. 

Claus Andresen, President and Managing Director of SAP Southeast Asia and Eugene Ho, Head of Corporate Affairs for Southeast Asia.

Launchedin 2007 by ASEAN-BAC, the Awards acknowledge and recognize outstanding ASEAN businesses.The Friends of ASEAN category, honors non-ASEAN enterprises for their continuousand increased commitment in growing their presence within ASEAN.

Growingfrom strength to strength in Southeast Asia

SAPestablished its presence in Southeast Asia in 1989 with an office in Singaporewith 16 employees and have since grown to 11 offices in 7 ASEAN member states withmore than 3,800 employees in Southeast Asia. With people being the source ofSAP's innovation and continued success, SAP has continuously invested in thedevelopment of its people and is recognized as an employer of choice throughthe numerous accolades it received across Southeast Asia from Aon Hewitt, GreatPlace to Work, and Top Employer.

SAPinnovations help more than 10,000 customers in ASEAN work more efficiently anduse business insight more effectively. SAP helps organizations streamlineprocesses, giving them the ability to use real-time data to predict customertrends across their entire business, and supports 91 out of the Top 100 ASEANcompanies as customers. SAP aims to support every ASEAN customer to become a better-runbusiness.

"SAP hasbeen helping customers in Southeast Asia run better with our softwareinnovations for close to 30 years now, and with our continued expansion, we arefocusing on helping even more organizations leapfrog the technology gap tothrive in the fourth industrial revolution. We do so by bringing best practicesfrom our global experience with 25 industries, together with leadingtechnologies such as Blockchain, IoT, Machine Learning and Analytics, whilebuilding the capacity of local partners to better serve our customers", saidClaus Andresen, President & Managing Director, SAP Southeast Asia. "Receivingthe Friend of ASEAN accolade is an impetus for us to do more to help companiesand communities be more successful. We will be successful only when they aresuccessful".

FurtheringSocial Impact in Southeast Asia

SAP recognizes and embraces its commitment to thecommunities in which we operate in the ASEAN region. We believe the privatesector plays a vital role in creating a level playing field, driving innovationand building an environment to foster economic growth. Our social investmentstrategy is based on our vision to help the world run better and improvingpeople's lives with a particular focus on ensuring everyone can participate inand benefit from the digital economy.

SAP Corporate Social Responsibility (CSR) encouragesand supports employee volunteerism year-round to create positive social changein our communities across Southeast Asia. One of the key initiatives is the SAPSocial Sabbatical, which is a portfolio of pro-bono volunteering assignmentswhere highly-diverse teams of SAP employees provide their skills and businessexpertise to foster social impact by solving concrete business challenges fornon-profit organizations and social enterprises. Since 2015, 111 SAP employeeshave provided skills-based volunteering totaling more than 27,000 hours, anin-kind contribution that is valued at close to 1.5 million euros in support of40 social enterprises across Southeast Asia.

"In service to SAP's CSR mission -- poweringopportunity through digital inclusion, SAP collaborated with the ASEANFoundation to establish the ASEAN Data Science Explorers (ASEAN DSE) program in2017. ASEAN DSE have since trained close to 5000 educators and youths in SAPAnalytics Cloud across all 10 ASEAN member states", said Eugene Ho, Head ofCorporate Affairs, SAP Southeast Asia.

He continued, "In addition to training, the dataanalytics competition enhances awareness and appreciation of the ASEANcommunity amongst young people and encourage them to play a key role intackling today's social issues in the region and help create positive changefor a better future."

The SAP Analytics Cloud is a new generation softwareas a service (SaaS) that redefines analytics in the cloud by providing businessintelligence (BI), predictive, and planning capabilities all within one tool.Using this cloud platform, ASEAN DSE participants analyze and visualize data onUN Sustainable Developments Goals to come up with their innovativerecommendations to support the ASEAN Socio-Cultural Community Blueprint 2025.

SAP prides itself on the positive social impactcreated over the years. By focusing our talent, technology, and capital oneducation and entrepreneurship, we strive to enact positive social changethrough economic growth, job creation, innovation, and community.

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About SAP

As the cloudcompany powered by SAP HANA®, SAP is the market leader in enterpriseapplication software, helping companies of all sizes and in all industries runat their best: 77% of the world's transaction revenue touches an SAP® system.Our machine learning, Internet of Things (IoT), and advanced analyticstechnologies help turn customers' businesses into intelligent enterprises. SAPhelps give people and organizations deep business insight and fosterscollaboration that helps them stay ahead of their competition. We simplifytechnology for companies so they can consume our software the way they want --without disruption. Our end-to-end suite of applications and services enablesmore than 413,000 business and public customers to operate profitably, adapt continuously,and make a difference. With a global network of customers, partners, employees,and thought leaders, SAP helps the world run better and improve people's lives.For more information, visit www.sap.com.

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