Harnessing Digital Technology for Next-LevelCustomer Centred Retailing

JOHANNESBURG, SOUTH AFRICA - MediaOutReach - 9 November 2018 - African retailers are facing a rapid evolution oftechnology and online players like Take-A-Lot in South Africa, Konga in Nigeriaand Jumia Kenya have entered the market, which has created huge competition forbrick-and-mortar incumbents.

The internet and customer expectations areforcing retailers to reassess the service they provide, not just in terms ofconvenience and pace, but engagement and enjoyability.

On 30 January 2019, IT News Africa will host Digital Retail Forum 2019 ( www.digitalretailforum.co.za ) at the Hilton Hotel inSandton, Johannesburg, South Africa.

Themed Harnessing Digital Technology for Next-LevelCustomer Centred Retailing, DRF2019 willfocus on how emerging technologies such as Ai, IoT, drones, digital paymentsolutions, new eCommerce models and mobility are disrupting the retail sector. Thisevent will also delve into how to survive by harnessing new technology toimprove both Customer Experience andOperational Efficiency.

A variety of professionals will visit#DigitalRetailForum looking for products and services that will help themincrease productivity, reduce costs, attractmore customers, improve customerexperience, enhance security and sellmore - whether they are small independent retailers or large retail groups.

Key topicsto be discussed:

• Leveraging data to understand customer segments,manage risks and enhance decision making.
• Mapping your journey from brick-and-mortar toeCommerce.
• Leveraging mobile technology to enhance yourin-store experience.
• Making Mobile Payment for Everything areality.
• Leveraging AI to impact your bottom line and CX.
• Real-World retail digital transformation stories.
• Order Fulfilment: Improving efficiency and speedof delivery.
• Understanding the key drivers within the SouthAfrican retail sector.
• Understanding the digital customer's journey.
• Utilising technology to identify customerpain-points.
• Optimizing inventory management and supply chainswith technology.
• Closing the gap between technology and personalization.
• Customer engagement with interactive digitalsignage and point-of-sale (POS) solutions.
• Delivering a technology platform that empowersthe business and delights customers.
• Assessing emerging retail models and technologiesthat will define 2019 and beyond.
• Adapting to Generation Z -- "the digital shopper".
• The store of the future.

To register, speak or exhibit at the conference,visit: www.digitalretailforum.co.za

[t]: 011 026 0982  [e]: events@itnewsafrica.com