Phương Tiến Minh, new CEO of Prudential Vietnam. — Photo courtesy of the company

HCM CITY — Phương Tiến Minh has been appointed CEO of Prudential Vietnam Assurance Private Ltd to succeed Clive Baker.

He will report to Wilf Blackburn, regional CEO, Insurance Growth Markets, Prudential Corporation Asia. 

He will be responsible for driving Prudential Vietnam’s strategy to expand its footprint across the country and provide Vietnamese with greater access to its suite of insurance and investment solutions.

Under his leadership, the company will remain committed to helping Vietnamese achieve their healthcare goals and financial aspirations in line with its “We DO for a Wealthier and Healthier Vietnam” commitment.

Minh has held leadership roles at the company between 2016 and 2018. As chief distribution officer and chief marketing officer, he developed new marketing channels for the business, led efforts to transform and digitise its agency distribution and tapped the fast-growing urban customer segment.

Earlier he was at HSBC, where he built the retail banking business as the first country head of retail banking & wealth management in Việt Nam.

He had also headed business development, product development and customer acquisition efforts in various leadership roles for a decade at the bank from 2005 to 2015.

Wilf Blackburn said: “Prudential Vietnam is an integral contributor to our Asia franchise and plays an important role in leading the next wave of growth for Prudential.

“With his extensive knowledge and experience in the life business, commercial banking, retail banking and wealth management, Minh is well positioned to lead Prudential Vietnam to greater success.

“Under his leadership, I am confident that Prudential Vietnam will continue to play a crucial role in fulfilling our ambition to be the undisputed insurance leader in Asia.”  

Minh said: “I am very honoured to rejoin Prudential Vietnam as its new CEO. We are living in extraordinary times since the Covid-19 pandemic has changed the way people live, think and interact with each other. As a leader in the insurance sector, Prudential Vietnam remains firmly committed to delivering on its mission to protect the health and wealth of millions of Vietnamese.

“Having operated in Việt Nam for more than 20 years, coupled with its suite of best-in-class offerings, advanced technology capabilities and a strong purpose-led culture, Prudential Vietnam is well positioned to seize the opportunities to build an even more dynamic, modern and fast-growing business.” — VNS