Vietnamese spend big on áo dài for Tết celebration

January 24, 2025 - 12:52

756,600 áo dài were sold on Shopee and TikTok Shop between December 20, 2024, and January 19, 2025, worth a total of VNĐ189.6 billion (US$7,420).

Dressed in a traditional áo dài, a young girl gracefully poses for a photo. — Photo vov2.vov.vn

HÀ NỘI — Vietnamese consumers have splashed billions of đồng buying áo dài (traditional long dresses) on e-commerce platforms alone in preparation for the upcoming Tết (Lunar New Year) holiday.

According to an e-commerce data platform, Metric, 756,600 áo dài were sold on Shopee and TikTok Shop between December 20, 2024, and January 19, 2025, totalling VNĐ189.6 billion (US$7.4 million). The most popular price range for these garments was between VNĐ150,000 and VNĐ350,000 per outfit.

In the previous Tết season, Vietnamese spent $1.7 million on 245,000 áo dài - the national costume - across four e-commerce platforms, including Shopee, Lazada, Tiki and Sendo, during December, two months before the holiday.

Metric reported a total of 224,200 successful orders from 2,200 online stores during the period. — VNS

Tags ao dai e-commerce platforms Vietnamese Tet

Online “fake news” articles defaming businesses and individuals and scamming readers

Economy

AI could help Việt Nam improve productivity, speed up development

Economy

Banks selling mortgaged assets to recover bad debts

Economy

Market's margin debt hit new record-high

Economy

Convenience stores struggle to make profit

Economy

Việt Nam's digital tech sector boasts nearly 74,000 companies

More on this story

Economy

HCM City wholesale markets ready for Tết

HCM City’s agriculture wholesale markets have focused on ensuring adequate supply of goods such as meat, fruits and vegetables for the upcoming Tết holidays, but demand at these markets is not as high as usual.

Economy

Quảng Trị and Italian company to collaborate in carbon credit generation

Acting vice chair of the province Hà Sỹ Đồng expressed his hope that the collaboration will effectively contribute to Việt Nam’s and Italy’s international ecological environment commitments.

Economy

Specialty products from 49 provinces featured at HCM City fair for Tết consumers

More than 10,000 agricultural and other specialty products from 49 provinces and cities are being sold at the Tết Xanh-Quà Việt - Ất Tỵ Spring 2025 fair, which is being held at 135A Pasteur in HCM City’s District 3 until January 26.

Economy

Cần Thơ industrial zones attract nearly $314 million in investment in January

Currently, Cần Thơ’s export processing and industrial zones have attracted 257 investment projects with a total registered capital of $2.256 billion, of which $1.295 billion has been realised, accounting for 57 per cent of the total registered capital.

Economy

Strong market rally as VN-Index nears 1,260 points

Market breadth was decisively positive, with 233 advancing stocks significantly outnumbering 73 decliners. Liquidity on the southern bourse improved to VNĐ13.2 trillion (over US$524.8 million), marking a 10.1 per cent increase compared to the previous session.