In addition, for the first time, Coca-Cola features the Golden Dragon symbol inspired by the Dragon of the Ly Dynasty on its product packaging, along with the iconic Golden Swallows of the brand during the past years. Coca-Cola continues its journey bringing a meaningful Tet to millions of Vietnamese families and conveys the spirit of optimism to consumers on the threshold of the upcoming Tet.

Coca-Cola's limited edition Tet packaging features zodiac signs for the first time

30 years together with Vietnamese families and culture

Mr. Leonardo Garcia, General Director of Coca-Cola Vietnam and Cambodia, shared: “The year 2024 marks a significant milestone for Coca-Cola, as it has been 30 years since the company began accompanying and witnessing the bonding moments of millions of Vietnamese families at every meal and get-together. We understand the value of family bonding, especially during the traditional Tet holiday. This Tet, we hope to continue spreading and honouring the values of familiarity through the message “Gắn kết làm nên Tết diệu kỳ”, simultaneously implying the wishes for a fulfilled, sufficient new year to every family and individual.”

This year, in celebration of Tet, Coca-Cola collaborated with graphic designer Ton Bui to launch its new product packaging featuring the Golden Dragon alongside the iconic Golden Swallow. The design was inspired by the dragon imagery of the Ly Dynasty meant to signify prosperity, optimism and hope for a blessed New Year. For the first time, Coca-Cola has launched 100 different versions of Tet cans, each with a special wish, as an attempt to convey a message of a beautiful, cohesive and complete New Year. These special Coca-Cola Tet 2024 products can be purchased at any retailer or e-commerce platform. For more information about the promotion, please visit the website HERE.

In this year's campaign, Coca-Cola introduced an interesting digital-physical (phygital) interaction activity called "Điểm chung gắn kết – Chúc Tết diệu kỳ" on the website cokeurl.com/chuctedieuky. Consumers can visit the website and share the link with friends and family members to participate. For every new greeting created, Coca-Cola will donate VND15,000 to the Vietnam Red Cross Tet Fund, organizing "Tet Market 0 VND" to provide the most complete and meaningful Tet meals to the underprivileged.

The “0 Dong Market” program brings “magic” to the underprivileged

From January 20 to February 03, 2024, the “0 Dong Market” program will be jointly held by the Vietnam Red Cross and Coca-Cola. The program aims to support underprivileged households [1] in 4 provinces and cities in Việt Nam, including Hồ Chí Minh City, Hà Nội, Long An and Đà Nẵng, with a voucher valued at 600,000 VND which can be redeemed at “0 Dong Market” for Tet products. This is the second time Coca-Cola has accompanied the Vietnam Red Cross Society for 0 Dong Market, to join hands bringing meaningful encouragement and lucky wishes for a hopeful and raising New Year.

Leonardo added: “Over the past few years, Coca-Cola has partnered with local communities to support initiatives that positively impact the economy and society where we operate. The Tet meals hold special significance for Vietnamese people, and we are honoured to be a part of this unique culture. I would like to express my gratitude to the Vietnam Red Cross for partnering with Coca-Cola in this year's campaign. Thanks to this collaboration, we have provided every family with a “magic” Tet meal, in alignment with the values that Coca-Cola promotes.”

Coca-Cola’s 2024 Tet campaign “Gắn kết làm nên Tết diệu kỳ” takes place from December 2023 to February 2024. It will consist of a variety of activities, including both online and outdoor experiences, aimed at providing consumers with fresh and exciting experiences. The ultimate goal of the campaign is to help families bond over shared meals during the Tet holiday.

About Coca-Cola Vietnam

Coca-Cola is one of the best-known international brands in Vietnam. Coca-Cola Vietnam’s manufacturing facilities in Hồ Chí Minh, Đà Nẵng, and Hà Nội employ around 2,000 people, while creating an additional six to eight times of indirect jobs throughout the company’s value chain. As a total beverage company, Coca-Cola is continuously investing in product innovation, diversifying packaging options, and providing a wide portfolio of quality beverage products, which includes less-sugar and zero-sugar variants. Coca-Cola Vietnam offers COCA-COLA, COCA-COLA LIGHT, COCA-COLA ZERO, COCA-COLA PLUS, SPRITE, FANTA, MINUTE MAID TEPPY, MINUTE MAID SPLASH, GEORGIA MAX COFFEE, NUTRIBOOST, DASANI, AQUARIUS, SCHWEPPES and FUZETEA+.

The company is also fully committed to create shared value in the communities it serves by ensuring that sustainability is at the core of its business operations. Coca-Cola continues building sustainable communities in locations where the company operates. From 2010, Coca-Cola has invested millions of dollars in community projects in Việt Nam. This includes programs such as the EKOCENTER, providing clean water, empowering women and local SMEs, supporting families in hardship, and sending disaster relief. For more information, visit our digital magazine Coca-Cola Journey Vietnam at https://www.cocacolavietnam.com/