HONG KONG,CHINA - Media OutReach - 20 September2018 - Southco Asia launched a global brandrefresh initiative designed to provide our customers and the markets we servewith a more unified and compelling experience when interacting with ourcompany. With this initiative, we are continuing to build on the strongfoundation of the Southco brand, and making an investment in Southco's futuregrowth and development as the global leader in engineered access solutions.

At Southco, we specialize increating first impressions that last, with each of us playing a key role insupporting our customer centric culture. While we create these impressions eachday with our products, our service and our quality, these impressions reach ourcustomers in a number of other formats. From our marketing materials to ourcompany signage and website, the manner in which wepresent ourselves has a significant impact on how the Southco brand isperceived throughout the world.

As a global business, it isimportant that our customers have a consistent and meaningful experience withthe Southco brand regardless of their geographic location. Our purpose -- tocreate first impressions that last -- creates a common point of reference forour global team when communicating Southco's mission & vision and corevalues. Going forward, we will apply that same principle to Southco'ssupporting brand elements to achieve a consistent brand message and appearance.

While the company logo itselfremains intact, the graphical elements of our brand identity have beenrefreshed to represent Southco's reputation as a premium quality provider ofengineered access solutions. With over 70 years of experience, Southco designsand manufactures the largest portfolio of access products in our respectiveindustry. The clean lines of our products are reflected in our updated visualdesign scheme, which features a refined color palette and crisp, modernelements designed to inspire sustained confidence in our brand.

Since 1945, Southco has helped the world's mostrecognized brands create value for their customers with innovative accesssolutions designed to enhance the touch points of their products. Today,Southco continues to deliver on that legacy with our strong portfolio of coreproducts and innovative new technologies. Southco's refreshed branding reflectsthe evolution of the company, as well as our commitment to providing premiumquality solutions, engineering excellence, and world class service and support.

"This is an exciting time for Southco," saidThomas Mehler, President, Southco, Inc. "Creating a premium customer experienceis at the heart of everything that we do, and we are constantly evolving tobetter meet the needs of our customers. Our brand refresh initiative reflectswho we are today, our capabilities as an access solutions provider and leaderin engineering technology and manufacturing, and our vision for the future."

AboutSouthco

Southco, Inc. is the leadingglobal designer and manufacturer of engineered access solutions. From qualityand performance to aesthetics and ergonomics, we understand that firstimpressions are lasting impressions in product design. For over 70 years, Southcohas helped the world's most recognized brands create value for their customerswith innovative access solutions designed to enhance the touch points of theirproducts in transportation and industrial applications, medical equipment, datacenters and more. With unrivalled engineering resources, innovative productsand a dedicated global team, Southco delivers the broadest portfolio of premiumaccess solutions available to equipment designers throughout the world.