Lanson Place unveils revitalised brand for future expansion

January 28, 2021 - 11:50
Lanson Place unveils revitalised brand for future expansion

HONG KONG SAR - MediaOutReach - 28 January 2021 - LansonPlace Hospitality Management Limited ("LansonPlace"or the "Company"), a wholly-owned subsidiary of Wing Tai Properties Limited(HKEx stock code: 369), has launched a refreshed brand repositioning for a newgeneration of loyal guests as it expands its portfolio of 9 Personal Hotels andResidences that it operates in key cities across Asia-Pacific.



 

Therefreshed brand strapline -- "Make Yourself At Home" -- has been created to conveythe Group's approach to the art of true hospitality, encouraging a sense ofcommunity and the philosophy of family within every Lanson Place. As remoteworking increases for many travellers, guests will discover warm, comfortableand personal places that they will want to return to, time and again.

 

"Lanson Place properties are true homesfor our guests" says Michael Hobson, Chief Executive Officer of Lanson Place."We want to be able to deliver on our promise of "Make Yourself At Home"operationally and aesthetically. The refreshedbrand image will be applied across both our existing and upcoming properties,giving our guests a more consistent brand experience whenever they engage withus either online or in person."

 

Thevisual identity has also been harmonised, featuring an updated logo and acleaner, fresher look and feel for all communications. The famed original logo- a tembusu leaf placed atop a cushion - has become a symbol for comfort andservice, and serves as a visual echo of Wing Tai's own logo. The logo has beenupdated to be more modern and approachable, while still paying respect to WingTai's roots in Asia and its commitment to the region.

 

Thenew corporate website (www.lansonplace.com) has justbeen launched, and a fully-redesigned suite of individual property websiteswill be rolled out over the course of 2021. Featuring the new visual identityand revised content that expresses the updated brand philosophy, guests will beable to experience new and responsive designs on both desktop and mobiledevices, and enjoy seamless direct bookings for their next stay across allLanson Place properties. Collaterals and other stationery items are also beingupdated. The new brand will also be featured through a fresh campaign that willbe launched later in 2021.

 

LansonPlace will be adding two new properties to its portfolio with Lanson Place Mallof Asia, opening in Manila in 2022, and Lanson Place Parliament Gardens,opening in Melbourne in 2023.

 

About Lanson Place Hospitality Management Limited

Lanson Place is a wholly owned subsidiary of Wing TaiProperties Limited (Wing Tai), a publicly listed company in Hong Kong (HKExstock code: 369). Wing Tai currently manages 9 properties (in which Wing Taihas equity in two) under the Lanson Place brand, comprising luxury PersonalHotels and Residences in Hong Kong, Shanghai, Chengdu, Kuala Lumpur, Singapore,as well as two upcoming properties in Manila and Melbourne (to be opened in2022 and 2023).

 

Lanson Place provides comfortable, private sanctuariesfor extended stay guests at central locations in major global cities. Infusedby a family-like service tradition, Lanson Place creates warm and shelteredplaces with a club-like feel where communities form and bond. Guests can enjoya home away from home experience.

 

The Group aims to grow the Lanson Place brand acrossthe Asia-Pacific region and continues to explore both investment and managementopportunities in major gateway cities.

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