A Pop-up Hub of Artistry for Local Budding Designers, Street Artists, Fashion Brand Spearheading Novel Retail Concept

HONG KONG SAR - Media OutReach - 27 January 2021 - Located at the heart of Hong Kong, FashionWalk has its fingers firmly on the pulse of fashion, beauty, lifestyle, and gastronomy.Entering 2021, Fashion Walk proudly announces its partnership with avant-gardelifestyle label Asian GOLD, transforming the Kingston area into the pop-up "KingstonCulture and Creativity Zone -- THE ORIENT". Spanning an area of 20,000 square feet, THE ORIENT vows to bringtogether original and exclusive fashion items as well as contemporary artpieces from all over Asia Pacific. In addition, a wide array of art initiativeswill be undertaken on a regular basis: seminars, product launches, workshops,weekend markets, art appreciation tours, fashion coaching -- to name but a few.Customers are guaranteed a truly state-of-the-art shopping experience.

Fashion Walk proudly announces its partnership with avant-garde lifestyle label Asian GOLD, transforming the Kingston area into the pop-up "Kingston Culture and Creativity Zone -- THE ORIENT".  Director - Leasing & Management of Hang Lung Properties, Ms. Bella Chhoa (left) says, "My outfit and style today is the amazing work of The ORIENT. Previously, I never tried this style, and my outfit today is totally a pleasant surprise to me! It's inspired me to explore and experiment with different styles -- this is exactly the new shopping experience we want to bring to customers at Fashion Walk. Through this novel retail concept, not only do we hope to introduce brands that customers can identify with, but also for them to get inspired by the diversity and creativity we offer at THE ORIENT, so as to broaden their horizons and further enhance their discerning taste in fashion. Founder of Asian GOLD, Philip GOLD (right) comments that THE ORIENT is a point of departure in their endeavor to promote art and culture. Under Fashion Walk's strategic guidance, he believes that practitioners will thrive.

Ground-breaking retail concept for a state-of-the-art shoppingexperience

In recent years,online and social media has facilitated the ideation of "You are what you buy". Customersnowadays look beyond product quality and seek out brands that identify withthemselves in values andbeliefs. Drawing on this ecological shift on spending, Fashion walk reaffirmsits commitment to art and fashion by transforming the Kingston area, incollaboration with like-minded Asian GOLD, into a breeding ground for art anddesign talents: "Kingston Culture and Creativity Zone -- THE ORIENT". It servesas a platform for local budding artists and designers to showcase their worksand illustrate their aesthetic at the heart of Causeway Bay, and in turn gaincareer opportunities to further their pursuits.

Director - Leasing &Management of Hang Lung Properties, Ms. Bella Chhoa remarks, "We've always beena strong advocate for local art and cultural development. Over the years, wehave led many initiatives to introduce promising designers, talented streetartists and up-and-coming fashion labels to the public. The platform we havecreated with Asian GOLD this time will convene lots of original brands from theAsia-Pacific region. A myriad of diverse events will be organized in thisone-of-a-kind shopping space where brands can tell their unique stories in amost personal way, where customers can also be fully immersed in a most uniqueshopping experience."

Philip GOLD, founder of Asian GOLD, comments,"Based on my dialogs and collaborations with artists and designers, I guaranteethat the concept of THE ORIENT is a dream come true for every practitioner inthe art and fashion design field. The platform enables them to showcase theirbrand philosophy, establishing a profound connection with customers. I amthrilled to receive so many responses from designers who wish to get involvedin the project. To us, THE ORIENT is a point of departure in our endeavor topromote art and culture. Under Fashion Walk's strategic guidance, practitionerswill no doubt thrive!"

Spanning an area of 20,000 square feet, THEORIENT convenes over 30 renowned designers, artists, brands and otherpractitioners in the field, including: Philip GOLD, Simon Chim, Vincent Li,Pinky Sheung, Jeff Mui, Unique Yeung, Manual Oliveira, Fannie Mercury, andSilver Alan -- to name but a few.

Appendix:Description of Artists and Designers

Philip GOLD

In summer 2020, Philip GOLDpartnered with Hang Lung's fashionista hotspot Fashion Walk to establish pop-upstore "In the Name of Summer", convening original and exclusive design and artpieces from around Asia. The store introduced the concept of eccentricity tothe public, which became a great champion in branding and retail despiteadversities. Building on its success, the design guru launches "The ORIENT byPhilip GOLD" in an effort to showcase oriental beauty in a most avant-gardesetting under the theme of "Vintage, Contemporary, and New Designers".

Simon Chim

Originally a household item and interior designer, Simon Chim is a localindependent designer who found international success in his own eyewear label"chimmm......", featuring Chinese artistry. In 2019, a Technology Invention Patentfor Lenses was granted to his "Chimask" by the National Intellectual PropertyAdministration, P.R. China. In 2018, Simon was the only eyewear designer fromHong Kong who was invited to Silmo Paris 50^th anniversarycelebration with other 49 fellow international designers. In 2011, he wasinvited to design a series of eyewear for Zeiss lenses, where the "Man on theMoon" series was awarded the Gran Design EticoInternational Award 2012.

Vincent Li

VincentLi, founder of eponymous fashion brand, was selected as the top 50 buddingdesigners in the world by the Not Just a Label campaign. Vincent isparticularly adept at reflecting emotions and sentiments in his design. HisMIRRIAGANG series was displayed in the Hong Kong Design Week in Melbourne andbecame the first project on aboriginal clothing sponsored by the Australiangovernment. Vincent was also the only Chinese that was invited by the JURRASICWORLD in Sydney to design its 20^th anniversary souvenirs. Inaddition, he collaborates with the Hong Kong Ballet on the WEAREDANCEinitiative.

Pinky Sheung

Founder of Hong Kong jewelry brands Headragonand Paso Doble, Pinky is Vice-chair for the Hong Kong Jewellery Designers'Association and Senior Jewellery Designer. A recipient of the Design for AsiaAwards, she has designed jewelry for a multitude of celebrities.

Jeff Mui

Local star fashiondesigner Jeff Mui has been crafting stage costumes for numerous Asian celebritiesfor over 20 years, including Fan BingBing, Kelly Chen, Kay Tse, Hins Cheung,Charmaine Fong, TWINS, Justin Lo, to name but a few. Jeff also runs his ownfashion brand, Jeff Dark Art, and is heavily involved in movie styling. Since2006, he has hosted a number of fashion shows in Paris and other places in theworld.

Unique Yeung

Founder of online boutique UniStyLogy.com, Unique Yeung is a personalstylist and hosted online lifestyle radio program "唯尚誌". Her discerning fashion sense and unique style, coupled with herpassion for jewelry, has earned Unique wide recognition among from celebritiesin town, such as Christine Ng, Erica Yuen, Harriet Yeung, among many others.

ManualOliveira

A Portuguese fashion curator, Manual brings some of the most well-knownfashion brands from Portugal to Hong Kong, for sale exclusively at THE ORIENT.They quickly caught the eyes of local celebrities, such as Christine Ng andSisley Choi, to name but a few.

Fannie Mercury

A perfect blend of avant-garde and contemporary, OTT (Over The Top) is astreet fashion brand that believes firmly in being loyal to what you trulylove. Its distinctive style has attracted various fashionistas and celebrities.In addition, designer Fannie Mercury is commissioned as an official designerfor the Miss Asia pageant.

Silver Alan

With 13 years' experience in leather artistry, Silver Alan's originalleather art pieces are found in galleries around the world, such as Italy,Japan, and China. His works revolves mostly around a punk and futuristic worldview, gaining widespread popularity in Japan, with Moga Mogami being a top fan.

• Co-foundedby Mr. Albert Chung and Ms. TK Chan, Silver Alan aims to promote works bybudding artists and introduce them to international audiences at BLINK Gallery;
• Collaborated with Mini Cooper, LEE, HKJC, and Bow Tie Shop HK;
• Reinterpret,reinvent, and reimagine designs by Alexander McQueen, introducing localdesigner Sam Yeung, who specializes in Gothic designs.

About Fashion Walk

Ina unique fusion of indoor and outdoor elements at the heart of Causeway Bay,embracing three vibrant streets -- Paterson, Kingston and Food Street -- FashionWalk is a distinctive shopping destination, offering the latest trends infashion, gastronomy, and lifestyle in a magnificent setting. Fashion Walk hasits finger firmly on the pulse of fashion trends, allowing connoisseurs ofstyle to discover popular international brands and rising stars. More and morecutting-edge designers and labels are opening their flagship and concept storeshere, including the first CHANEL Beauty Studio, medical beauty solutionSkinCeuticals and SkinCeuticals by per FACE, legendary French perfume labelGoutal Paris's first flagship store in Asia, the first overseas store of Japanesefashion retailer STUDIOUS, the first pet-friendly beauty and event venuePrivate i Concept Store, the first Vivienne Westwood Café-boutique, and trendylabel select shops including D-Mop, HER, I.T, JUICE, Mastermind World, andSHINE, to name but a few. Fashion Walk is also home to a diverse array ofculinary delights. Highlights include America's lobster-themed chain RedLobster, Asia's best female chef's burger joint Little Bao Diner flagshipstore, the only patisserie with a savory menu Lady M from New York, and manymore. Fashion Walk is obviously the home of Fashion Intelligence, and thecoming together of ideas and insights.

Please visit:

Website: www.fashionwalk.com.hk

Facebook:

WeChat: hongkongfashionwalk

Instagram:

Youtube: