Suncity Group’s diversified development: Sun Food and Beverage expands its business to Chengdu

September, 27/2019 - 07:46
Suncity Group’s diversified development: Sun Food and Beverage expands its business to Chengdu

MACAU, CHINA - MediaOutReach - 27September 2019 - Since its establishment in 2007, Suncity Group has becomea multinational integrated entertainment conglomerate. For sustainabledevelopment, it is necessary to develop all-round services to satisfy customersand promote the moderate diversification of Macao's economy. The Group has beencommitted to the development of entertainment, F&B, tourism in the pastyears, and the success of the subsidiaries: Sun Entertainment Culture, SunTravel and Sun Food and Beverage, prove the importance of products and services diversification.

Sun Food and Beverage was establishedin 2011 and provides high-quality dining experience for Macao residents andvisitors. Currently, there are nine restaurants operating in Macau, including 'SKY21'which offers exquisite Euro-Continental & Pan-Asian cuisine, 'Tian Chao' Chaozhouand Guangdong cuisine, 'Sun Chinese Restaurant', 'Hot Pot Master', 'SKY Café', 'Bottles','Sun Café', 'Champion Congee' and 'Jam & Butter'. Sun Food and Beverage hasrecently expanded its business to mainland China this year, launching eightrestaurants in Chengdu and Chongqing, including 'Danang Vietnamese Cuisine', 'PhoThuy', 'Bangkok Cock', 'Đồ ăn vỉa hè Hoi An Danang'. They serve Vietnamese cuisinessuch as Pho, Hoi An street food, 'etc., cooperate with the HOIANA integratedresort of Suncity Group Holdings Limited (01383-HK) in central Quang Nam Province,Vietnam, bringing Vietnamese food into mainland China, and will also open Sichuanrestaurants in Vietnam, allowing the two cultures coming together through delicacies,following China's 'Go globally' strategy, building a diversified platform thatlink the two places with gastronomy, and achieve mutual benefits.

In order to deepen the exchangesbetween Chengdu and Macao, Sun Food and Beverage visited Chengdu to discuss thecooperation direction with relevant local institutions. On 24thSeptember, Sun Food and Beverage was granted 'Executive Member of the Councilof the Chengdu City of Gastronomy Association' and 'Director of GroupMembership of Sichuan Provincial Hospitality Industrial Association' by Ms WuYunqin, Secretary General of the Chengdu City of Gastronomy Association, underthe witnesses of Ms Zhu Rong, Deputy Director General of the Chengdu MunicipalBureau of Commerce, and Ms Gao Haiwei, Deputy Secretary General of SichuanProvince Hospitality Industrial Association and Chengdu City of GastronomyAssociation. The certifications were accepted by Ms Candy Chau, ExecutiveDirector of Sun Food and Beverage Group Limited and General Manager Mr Ken Cho.Ms Zhu Rong highly praised the enthusiasm and persistence of Sun Food andBeverage for retaining the traditional food culture and adopting naturalingredients, and encouraged Sun Food and Beverage to strengthen cooperationbetween Chengdu and Macao. In the near future, Sun Food and Beverage willorganize exchange activities for Chengdu and Macao catering business units,hoping that the two cities which have been awarded the title of "City ofGastronomy" by UNESCO, will work together to promote the Chinese traditionalfood culture worldwide.

In addition, Sun Food and Beverage alsoattaches great importance to the management of food safety and quality. It washonoured the ISO 9001 and HACCP Certification in recognition of itsprofessional and customer-oriented dining service as well as the rigorousmanagement of food safety on 9th September at "SKY 21". Mr AlvinChau, Chief Executive Officer and Director of Suncity Group received thecertificates from Mr Ben Tsang, Managing Director of SGS Hong Kong Limited.

The accomplishment of awarding the twoprofessional certifications has truly exemplified the meticulous attention andstringent regulation of Sun Food and Beverage. The company shall endeavour toseek for further excellence in the future and provide customers with the finestdining experience, in alignment with Macau designated as a 'Creative City ofGastronomy'.

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About Suncity Group

Suncity Group wasfounded in 2007. Since establishment, Suncity Group has been striving toprovide the extraordinary VIP entertainment service for our guests, and we thenopened a number of VIP Clubs in various 6-star hotels and resorts throughoutMacau with the rapid growth of our business. Meanwhile, we successively set upexclusive VIP Clubs in Manila, Seoul, Incheon, Phnom Penh and Da Nang, etc.

Adhering to thespirit of "Innovating With Diversity, Striving For Success", Suncity Groupspared no effort to develop high-end entertainment services and products aswell as roll out global VIP loyalty program for the selected members to enjoyentertainment, travel, catering services, luxury shopping and motion picture.Today, the scope of our business covers most sectors, especially in the fieldsof global travel, film production, concert and event planning, catering andluxury goods.

As a Macau born andbred enterprise, Suncity Group is not only devoted to develop the Asian market,but also oriented to expand the global network. In the future, we will surelycontinue to diversify our VIP entertainment services, attract more exclusivemembers and make every effort to promote our business in every corner of theworld.

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