SINGAPORE - Media
OutReach - 30 April 2019 - Homegrown direct-to-consumer
retailer, IUIGA, is all about conscious consumerism and slow living -- and has
been for the past two years since being founded by five friends. Don't
mistake these buzzword-values they hold close to heart as just an aspirational
facade though -- the brand packs a tight punch of audacity with a fistful of
gung-ho when it comes to acting on their philosophy.
As Singapore's very first to complement its online-only Solitaire rings with a free home try-on initiative, IUIGA empowers consumers with inclusivity, transparency and high-quality at completely honest pricing
RADICAL TRANSPARENCY AS MODUS OPERANDI
Despite its short lead-in within
the home and living space, IUIGA has already made torrents with its radical
transparency as modus operandi. Beyond advocating mindful consumerism, the
brand champions total honesty and this goes beyond its pricing strategy, where they openly
share their mark-ups with consumers to show them exactly where their money
went. At a time where most brands proclaim to be your best friend, IUIGA makes
it truly easy for you to trust they have really got your back. Where it concerns
authenticity and full transparency to consumers, they deliver with their
INTRODUCING THE IUIGA SOLITAIRE: A CONTEMPORARY DIAMOND RING
of the sentiment that a proposal ring needs to be worth at least three months'
salary for a man to sufficiently prove his love? That is an obsolete thinking
that IUIGA is more than happy to eschew.
archaic notions shadowing diamond ring shopping fall sideways as the brand
launches the Solitaire -- a brilliant-cut
diamond ring in platinum. With a well-considered selection of carat weights (one to five carats) to
choose from, the IUIGA Solitaire is a contemporary testament to timeless
simplicity. The classic six-prong
setting catches light perfectly, and scintillates a lasting brilliance.
of the Solitaire is made-to-order,
and takes up to 40 working days to complete. But unlike traditional retailers
and upscale brands (such as Tiffany & Co. and Cartier) with their
astronomical mark-ups of at least 300 to 1000
times its cost price, expect more value at a
much lighter price tag with IUIGA's Solitaire.
launch responds directly to the varying needs and budgets of consumers, with
prices ranging starting from just S$1,799
for a one-carat diamond ring; two-
to five-carat diamond rings are available by special request only. IUIGA also provides an optional service to certify the
diamonds with CTI/IGI at an additional SGD 300, and this process takes up to
seven working days.
permanent addition is available exclusively online, with a complimentary
CO-CREATE YOUR OWN TRADITIONS: MODERN LUXURY IS WAY MORE INCLUSIVE
quality and experience is an attainable luxury with IUIGA. With these
scintillating objects of desire, the brand is starting a conversation on
authentic transparency with not just men, but women as well. Regardless,
purchasing a diamond ring in any context presents a decades-old conundrum: as
traditional receivers, most women spend a significant amount of time
envisioning their perfect sparkle. But since proposals are usually a surprise,
they most likely have minimal involvement in the process leading up to such a
significant milestone. As a result, retailers have historically steered their
diamond campaigns towards men who, in general contrary to women, are completely
clueless or have little interest in learning about diamond rings.
diamond rings provide a newfound opportunity to say "I love you, will you
marry me?" in a way that speaks to modern consumers, and resonates with
their changing lifestyles and progressive mindsets. Whether it is a proposal
ring, push present, or a special gift to yourself to mark a celebratory
milestone, the truth is millennials desire
more inclusivity in co-creating their own traditions.
is at the forefront of leading this digital revolution. Aside from a
simplified, stress-free process, consumers can now look forward to a more
rewarding shopping experience as well. Every home try-on set allows up to three
sample rings made of high-quality alloy and cubic zirconia to best represent
the style (not quality) of the IUIGA Solitaire.
Interested consumers will select their preferred options online, and have it sent to their doorstep for free via insured next-day
consumers can make proper considerations in the comfort of their couch. If you are a man
planning to propose, imagine how such an intimate setting away from the
pressure of a sales consultant can open up more meaningful discussions with
your partner regarding budget and preferences. Similarly, for women, a diamond
ring is an equally significant buy deserving of your own time and space to
decide upon. And while understanding how a diamond's four C's may affect its overall quality and price tag is
important, what most modern consumers
genuinely value these days is a
simply-brilliant ring at a reasonable price point.
THE FUTURE OF DIAMOND RING SHOPPING IS
While fine jewellery
are conventionally bought in-person, IUIGA believes that the future of diamond
ring shopping is online. As Singapore's
very-first to initiate a home try-on experience for diamond rings, the brand
has gone a step further in ensuring they value-add in more ways than in
transparent pricing. For the uninitiated, trying to learn about diamonds and
what their four C's entail can be akin to
opening a can of worms.
On IUIGA Solitaire's microsite,
key details are broken down into
bite-sized information so everyday consumers with no prior knowledge on
diamonds can educate themselves without breaking a sweat. With this handy
resource, consumers are empowered to take their learning into their own hands,
and make informed decisions when they purchase diamond rings in future. They
can also better determine the diamond quality and value that IUIGA offers for
diamond rings are available exclusively online from 29 April 2019 here, with the complimentary home try-on here. For more information
about the brand, kindly visit www.iuiga.com.
more information about the diamond rings, refer to Appendix A: Product Specifications.
high-res images, kindly download here.
APPENDIX A: PRODUCT SPECIFICATIONS
The IUIGA Solitaire is a
contemporary testament to timeless simplicity. The classic six-prong setting
catches light perfectly, and scintillates a lasting brilliance. The round
brilliant-cut diamond and elegant lines accentuate a vision of progressive harmony. All IUIGA Solitaire
diamond rings are made-to-order, and takes approximately 40 working days.
As one of the most timeless
designs, the six-prong represents the six pillars of everlasting love: loyalty,
tolerance, responsibility, commitment, care and concern. The slim prongs
securely support the diamond and reflect a simplicity that is truly stunning.
- Stunning Six-Prong Design
The slender crown silhouette in
a polished finish showcases an exposed profile, giving center stage to the
diamond's brilliance and shine.
All IUIGA Solitaire diamond
rings are made-to-order with a handcrafted dedication to promise an enduring
quality and perfect fit.
- Perfect Handcrafted Quality &
- Diamond Shape: Round/Brilliant
- Metal Work: Platinum
- Total Weight: Approximately 2.05g
- Carat Weights: 1, 2, 3, 4 and 5 carats
- Ring Setting and Design: Six-Prong Solitaire
- Diamond Grade: 1-1.1ct
- Cut Grade: Very Good
- Clarity Grade: VS-SI-P
- Colour Grade: Very Good
*Optional certification service
is provided by IUIGA at SGD 300; certification duration will take up to seven
- Diamond Certification: CTI/IGI
born from the pursuit of true quality. Co-founded by five friends in 2017, the
brand's products are thoughtfully hand-picked from some of the world's best,
undiscovered manufacturers under their Original Design Manufacturer (ODM)
business model. As an omni-channel retailer, IUIGA promises well-designed
products at consumer-inclusive price points. By working closely with the
manufacturers, the brand opens up opportunities to sell directly to consumers
without incurring unnecessary costs by going through middlemen.
With radical transparency as modus
operandi, IUIGA leads the honest pricing revolution to ultimately empower consumers with products
that match form and function, with uncompromised quality and affordability -- because, from one
consumer to another, why pay so much for