Over 150 Hong Kong trade partners attended the trade briefing for Old Town Central MICE Guide Launch at Tai Kwun, the city's latest addition on the cultural scene.

The guide features five categories:multi-purpose event venues, trendy dining options for different dietary needs; uniqueteam building ideas catering for different size groups and occasions, a fun-filledscavenger hunt, and a "Choose your own adventure" option, featuring over 20unique locations to match every interest. Old Town Central is set to become theideal hub for social events and corporate gatherings.

The UltimateMICE Guide to Old Town Central is designed for planners withrecommendations by planners. "This approach goes beyond product development andtakes a holistic experiential approach to create an all-in-one MICE solution, tailoredfor meeting and incentive groups,  tocreate an engaging and authentic Hong Kong experience in Old Town Central," saidKenneth Wong, General Manager of the Hong Kong Tourism Board's MICE and CruiseDivision.

Four Key Components of the "Ultimate MICE Guide to Old Town Central"

Read on to learn why OldTown Central is the ideal hub for social events and corporate gatherings.

Teamwork In Action. Sharing a unique experience brings peoplecloser together, whether it involves building stronger connections through a joint cooking experience or strengthening bonds through the universal language of art. About 10 classes have been introduced so far, from arts and crafts and food tasting to traditional culturalactivities, all featuring a local twist for participants to interact with andappreciate Hong Kong culture while having plenty of fun!

Authentic ScavengerHunt in Old Town Central. Nothing is moreauthentic than a scavenger hunt in the city's iconic neighborhood, which reflects the contrast between old and new,heritage and creativity, and East and West. Get acquainted with some of the neighbourhood'shidden gems, as each of the 10 checkpoints is a uniquelocal attraction, related to history, delicious food or great shopping. 

Dining in the Heart of Asia's FoodParadise. Hong Kong has no shortage of exceptional internationalrestaurants. Scattered throughout the heart of the financial and culturaldistrict of Old Town Central is everything from Michelin maestros andhalal-certified and vegetarian eateries to myriad restaurants that boast aworld of flavours -- all catering for parties of different sizes and purposes.

Event Venues. OTC is also home to arange of venues that cater for a plethora of events and celebrations -- whateverthe theme and scale. Art institutions, heritage sites and modern multi-purposespaces abound in the district. These locations can host events that encompasseverything from street festivals in Hong Kong's most iconic nightlife spots in LanKwai Fong to intimate gatherings in Asia's latest art space.

Beyond Old Town Central,Hong Kong's Latest Advances Benefit MICE Events

Hong Kong's dualsuper-infrastructure transport links speed up connectivity to Mainland China

Therecent inauguration of the High Speed Rail Link, connecting Hong Kong toMainland China's vast high-speed rail network, and the Hong Kong-Zhuhai-MacaoBridge, the world's longest sea bridge, has provided a mega boost inconnectivity, with additional efficient travel options between Hong Kong andMainland China for MICE visitors. This will become a great attendance generatorfor MICE planners.

New Integrated Meeting Solutionsat the City's Two Leading Theme Parks

HongKong Disneyland started its six-year expansion plan, which will provide newattractions or entertainment offerings almost every year through 2023. OceanPark Hong Kong, meanwhile, is unveiling a brand new Hong Kong Ocean ParkMarriott Hotel on its premises, offering more than 14,500 sq ft of event space.For those who want to relax with a splash, a Water World is also in the works. 

Booming Cultural Venues

HongKong is a fast-evolving cultural melting pot and is set to welcome a slew ofnew and revitalized historical sites that are perfect for MICE planners lookingto create a truly memorable event. The latest additions to the scene are the TaiKwun, The Mills, and the West Kowloon Xiqu Centre.

Luxury Flags Fly Highin the Hotel Scene 

Hong Kong is home to 285 hotels, offering 79,944 rooms as of June 2018. In 2018through to early 2019, the city welcomes a few more iconic brand names on bothsides of the Victoria Harbour, including the 336-room Murray Hong Kong, the 129-roomSt. Regis Hong Kong, and the 671-room Hotel Vic on the Harbour on Hong Kongside, and across the harbour, the 413-room Rosewood Hong Kong.

The Ultimate MICE Guide is available in bothprint and digital versions. The latter can be downloaded from the interactivecampaign site www.mehongkong.com/otc.For enquiries, please contact MEHK at mehk@hktb.com or visit www.mehongkong.com. 

Media can download additional photos and a fact sheet fromthe following FTP:

* FTP (valid until 16 November 2018): ftp://PrReWWO18-b:wertOIUY@ftpsvr01.hktb.com/