HONG KONG, CHINA - Media OutReach - October 12, 2018 - On September 14th the first events of the
European Union Promotion Campaign called "What a Wonderful European Beef!" took
place in Hong Kong. This campaign
is co-financed by the European Union. Provacuno, organism in charge of
promoting Spanish beef, was leading the event.
Provacuno team with Michelin Star Chef, Fran
Martinez and the Head of Trade Department of EU in Hong Kong Ms. Eva Valle.
Mr. Godoy, Head of the International Department of
Provacuno, explained the characteristics of the European beef and show data of
the imports of European beef in Hong Kong during the last few years. The event was supported by the Head of
the Agricultural Department of the Spanish Consulate in Hong Kong, the Head of
Trade Section of the European Union in Hong Kong and members of the HKTDC. The
idea was to promote the quality and characteristics of the European beef that
matches with the demands of the Hong Kong market. During this event, Mr. Godoy
offered detailed information and interesting data to the attendees who later
could talk with him in person and exchange their experience and insights.
All the attendees to these events had the chance to
taste Spanish beef cooked by the famous Chef Fran Martinez who has obtained 2
Michelin Stars thanks to his great ability to cook. For these events, the Chef
prepared three different dishes that amazed the participants.
Event video: https://bit.ly/2QJjlUW
The Interprofessional Agro-alimentary Organization of
Beef (PROVACUNO) is an organization that was constituted in Spain in 2014.
PROVACUNO represents approximately 85% of the sector in Spain, both the
producing branch, and the industrial / processing branch, which indicates the
high level of representativeness in the Spanish sector and the high scope and
impact of information and promotion programmes. It is important to highlight
the significance of the sector, as the livestock area creates 80,000 to 100,000
jobs, whereas the area of manufacturing accounts for about 280 slaughterhouses
and around 140 cutting plants, with 15,000 direct jobs. To this must be added
another 140,000 indirect jobs.