HONG KONG, CHINA - Media OutReach - October 12, 2018 - On September 14th the first events of theEuropean Union Promotion Campaign called "What a Wonderful European Beef!" tookplace in Hong Kong. This campaignis co-financed by the European Union. Provacuno, organism in charge ofpromoting Spanish beef, was leading the event.
Provacuno team with Michelin Star Chef, FranMartinez and the Head of Trade Department of EU in Hong Kong Ms. Eva Valle.
Mr. Godoy, Head of the International Department ofProvacuno, explained the characteristics of the European beef and show data ofthe imports of European beef in Hong Kong during the last few years. The event was supported by the Head ofthe Agricultural Department of the Spanish Consulate in Hong Kong, the Head ofTrade Section of the European Union in Hong Kong and members of the HKTDC. Theidea was to promote the quality and characteristics of the European beef thatmatches with the demands of the Hong Kong market. During this event, Mr. Godoyoffered detailed information and interesting data to the attendees who latercould talk with him in person and exchange their experience and insights.
All the attendees to these events had the chance totaste Spanish beef cooked by the famous Chef Fran Martinez who has obtained 2Michelin Stars thanks to his great ability to cook. For these events, the Chefprepared three different dishes that amazed the participants.
Event video: https://bit.ly/2QJjlUW
The Interprofessional Agro-alimentary Organization ofBeef (PROVACUNO) is an organization that was constituted in Spain in 2014.PROVACUNO represents approximately 85% of the sector in Spain, both theproducing branch, and the industrial / processing branch, which indicates thehigh level of representativeness in the Spanish sector and the high scope andimpact of information and promotion programmes. It is important to highlightthe significance of the sector, as the livestock area creates 80,000 to 100,000jobs, whereas the area of manufacturing accounts for about 280 slaughterhousesand around 140 cutting plants, with 15,000 direct jobs. To this must be addedanother 140,000 indirect jobs.