Introducing a newshopping experience to Ma On Shan

HONG KONG, CHINA - Media OutReach - 11 October 2018 - Work LifeBalance is gaining more awareness among Hong Kongers in recent years. Peoplelove to explore the world with family and friends and create countlessmemorable journeys. Some challenge themselves by skydiving, skiing and somelove to go hiking and camping. As the city's one-stop shop for travel andoutdoor accessories, 1000MILES provides travellers the gears they need, and getthem well prepared for their trips no matter where they go.

Gears forTravellers

1000MILES provides Hoka One One, Merrell, PacSafe, TheNorth Face, and numerous kinds of international outdoor brands for sportslovers and travellers. Sports apparels, shoes, backpacks, safety accessories,and outdoor accessories are all available at 1000MILES.

Innovative"Searching C" Products

1000MILES collaborates withcreative brand Searching C，providing innovative travel accessories for travel lovers, such as miniwireless iron, portable coffee tumbler, mini camera and smart phoneaccessories, 1000MILES hopes to bring surprises to their shoppers and bring joyand convenience to all travellers.

Airport themed interior design

"Startingpoint of a Journey - Aviation" - it is the interior design concept of1000MILES. The design comprises of 3 parts: Part 1 -  The right side of the store which is full oftravel ideas - flags of various countries, boarding passes, traveldestinations, and that creates the background of the store design. Part 2 - Thecashier located at centre of the store represents the check in counter of theairport and there is a baggage conveyor next to the cashier, assembling theairport design concept.

Part 3- The shoes fitting area located in the left of the shop, has the concept ofboarding area of the airport, which lifts up the design concept as a whole. Thekey focus is the runway area in front of the cashier, with illuminating effectand VR technology, the design connects shoppers and the shop. 1000MILES hopesto create a comfortable shopping experience to shoppers with this innovativestore design and give shoppers an unforgettable memory.

About 1000MILES

The brand name takes inspiration from "Dao DeJing" of Lao Tzu. There is a motivational quote "A journey of a thousand milesbegins with a single step." A road of thousand miles has to start from the verybeginning. Even the longest venture has a starting point and endurance is thekey to success. To convey this meaningful message, the Brand Founderestablishes 1000MILES - the first ever airport themed retail shop in Hong Kong,bringing high quality travel and outdoor accessories to sports lovers andtravellers.

Shop Details:

Address:Shop 2409-10, 2/F, Sunshine City MOST TOWN,

18On Luk Street, Ma On Shan, New Territories.

Openinghours: 11:00 - 21:00

FacebookPage：＠1000MILESHK

Logo: https://drive.google.com/open?id=1arVBhELxyKc7Tf5uTBhUcfSvrYB_BDZj

Images: https://drive.google.com/drive/folders/1tYfW8zB9KsjidGvJy1Q6nvXxJOC6WY57

Video -- Welcome to the 1000MILES

https://drive.google.com/open?id=1_bJGJFGD0_Fa88sfrPIfkdQSAWiQiCPX

Video -- 1000MILES Stories: https://drive.google.com/open?id=11_n311FUQQuABC4teStWqNwc_WvHemt8

Facebook Fanpage: https://www.facebook.com/1000MILESHK

Media Contact:

Onyx Lau

Tel.: 5377 5523

Email: onyx@peerich.com.hk