New white paper explores parity topersonalisation and how they can be used to maximise direct bookings.

SINGAPORE - Media OutReach - 27 September2018 - Fastbooking, leading-edgee-commerce solutions specialist for independent hotels and regional chains and Triptease,award-winning provider of industry-leading Direct Booking Platform, todayannounces the release of their joint white paper, "Maximise Conversion byUnderstanding your Guest." This white paper provides an in-depth view of theAsia Pacific online booking market, based on close analysis of approximately500 Fastbooking hotel chains. It also aims to help hoteliers to understand thefundamentals of guest behaviour and web optimisation in the Asia Pacific.

Thisreport provides a comprehensive understanding of

• The importance of parity
• Learning from guestbehaviour to optimise your website
• How booking engineconversion rates and booking value are impacted by lead time
• How guest bookingbehaviour varies by device.

Fromour findings, hotels in Asia Pacific are undercut 30-40% of the time have a 31%lower rate conversion on their website. That's a huge swathe of revenue missedout if hotels do not tighten up on parity.

Gettingfamiliar with your website performance data is key to the process of optimisingyour site and driving direct bookings. This will also allow you to tailorcompelling content to the guests most likely to convert.

Click to read the analysis.

Fastbooking and Tripteasewill also be sharing best practices to hoteliers on 18 October 2018 @ Google Asia Pacific. Complimentary registrationonline at www.hoteldigitallab.com/singapore.

Notes to Editors:

Members of the press arewelcome to request for interviews with Fastbooking and Triptease to gather moreinformation on market trends and statistics.

About Fastbooking

Fastbooking offers leading-edge e-commerce solutions for hotels to boosttheir direct sales strategy. Our solutions arebased on a cutting-edge cloud platform and our proven expertise indigital marketing enabling hotels to boostbrand visibility and promote online sales through online and mobile channels.Our local experts offer daily support to hoteliers, in more than 90 countries,to help them leverage our solutions and retain their independence.

Founded in 2000, Fastbooking is the specialist for digital solutionsdedicated to independent and regional chain hotels. For more information, please visit fastbooking.com or email:sales@fastbooking.net for a better solution to your challenges. 

About Triptease

Triptease empowers hotelsto recapture guest relationships, increase direct bookings and learn from everyinteraction to improve their overall web experience. With Triptease, hotelierscan use industry-leading data to free themselves from a reliance on OTAs. TheDirect Booking Platform integrates with a hotel's website and booking engine,allowing hoteliers to personalise and continuously improve the guest experienceusing targeted messaging, automated live chat assistance and industry-leadingparity management tools. Get in touch at info@triptease.comfor more information.