• Powered by Capillary Technologies, BATA Club membership is nowbigger, better and possibly the most rewarding loyalty programme in Singapore.
• Customers can register for a BATA Club membership for free andenjoy enhanced benefits and rewards as they shop.

SINGAPORE - MediaOutReach - 14 September 2018 - Bata, the iconicfootwear brand haspartnered with Capillary Technologies, a leading omnichannel retail solutions enabler, to introduce a revamped digital membership club for theirloyal customers, BATA Club. Kicking off on 14 September, BATA Club members canenjoy an even more engaging shopping experience and an easier way to earn andredeem rewards, with the most rewarding club in Singapore.

"We are thrilledto introduce our newly revamped membership club for our loyal customers, whichwill greatly enhance their shopping experience, earning benefits and rewards asthey shop," said Jek Long, CountryManager of Bata Singapore. "Since the introduction of our new brandmanifesto 'Me & Comfortable With It' and the Angela 2.0 concept, ourcustomers have responded with tremendous enthusiasm and positive feedback. Weare extremely thankful for their support as we undergo several changes and therevamp of our BATA Club membership is one of our key pillars that demonstratesour effort to deliver a loyalty programme that will further strengthen ourrelationship with them."

AbhijeetVijayvergiya, President & Managing Director, Global Accounts and AsiaPacific at Capillary Technologies emphasized that risingconsumer loyalty and engagement remains key to Bata's growing momentum inSingapore. He said: "The retail sector is evolving driven by consumer needs. Asa result, retailers have to cater to a growing multitude of consumer habits,preferences and palates. Never before has it been important for retailers towork with the right technology partner. The team at Capillary is pleased to drive omni-channel campaigns forretail leaders across Southeast Asia, such Bata, helping brands connect with,attract and retain customers."

Designedexclusively for Bata's loyal customers, BATA Club has one of the most generousloyalty programmes in terms of benefits. The mobile and email-based loyaltyprogramme no longer usespoints-based systems, rather, it offers a much easier way for customers to earnand redeem rewards. Reworked with Capillary's proprietary solutionslike loyalty management, data analytics, insight generation and campaignautomation, the membership will also offer experiential benefits where memberscan enjoy access to exclusive previews and reward elements at differentmilestones in their shopping experience.

BENEFITS OF BATA CLUB

• BATA Club members can enjoy a flat 5% off onall items (discounted items included, limited to items below 50% discount).
• Members can enjoy various vouchers with nominimum spending required when reaching different tier status in the membership.
• No registration fee or renewal fees required.
• Complimentary SGD 10.00 voucher upon sign-upwith full profile details completed.
• Birthday bonus -- 20% discount voucher will besent to the member's registered mobile number, redeemable with no minimumpurchase required. Valid only for one month.
• Redemption offers on selected categories /brands.
• Access to exclusive events and new productlaunches.
• Dedicated discounts and delightful surprises.

BATA CLUB STRUCTURE

Based on one's annual spend, BATA Clubmembers are automatically enrolled into one of the three membership tier levels:Silver, Gold or Platinum. BATA Club members will be automatically upgraded whentheir annual spend at Bata increases.

• 3 Different Rewards Tiers: Silver, Gold,Platinum
• Silver ($30 - $199) - $10 Voucher Valid for 3months with no minimum spending.
• Gold ($200 - $499) - $10 Voucher Valid for 3months. Additional $10 voucher after reaching $350 Spend valid for 3 monthswith no minimum spending.
• Platinum ($500 and above) 3 X $10 VoucherValid for 3 months. Additional $10 voucher after reaching $750 spend valid for3 months with no minimum spending.
• For the full list of benefits, visit www.bata.com.sg

To facilitate the registration of the BATAClub membership, Bata has introduced the 'Missed Call Campaign" initiative offeringcustomers the simplest call to action by giving a missed call to a uniquenumber (+65 3159 3074) at anytime, anywhere. Customers will receive instantoffers, updates and a registration link for the BATA Club membership via an SMS.Customers can also register for the BATAClub membership via Bata's website or atany of the Bata stores islandwide. BATA Club is open to all individuals,residents and non-residents of Singapore aged 18 years and above at the time ofapplication. The programme is limited to Bata stores in Singapore only.

In celebration of the new BATA Club membership, Bata will be hosting anexclusive shopping event specially for members in October, followed by excitingshopping events, collection previews and sales every month. For more information on the BATA Club membership,visit https://www.bata.com.sg/.