The event, titled "63 Opens a Tết," will take place at the end of December, spanning three major regions - North, Central, and South Việt Nam. Photo courtesy of the firm

HÀ NỘI As the year draws to a close, Saigon Lager Beer is stirring up a buzz across Việt Nam with its highly anticipated event: a colossal "blind box unboxing" that promises to be the most exciting surprise of the year.

With the festive spirit of Tết (Lunar New Year) fast approaching, the event marks the perfect opportunity for people across the country to come together and share in the joy of the season.

The event, titled "63 Opens a Tết," will take place at the end of December, spanning three major regions - North, Central, and South Việt Nam. From Hà Nội to HCM City to Buôn Ma Thuột, Saigon Lager is bringing the thrill of "blind box" unboxing to life like never before. The "blind boxes," set to be revealed on December 31, are expected to contain surprises that will have everyone on the edge of their seats. Alongside the unboxing, participants can look forward to engaging interactive activities, with the chance to win valuable prizes at each location.

The excitement around this event has already reached a fever pitch, with social media users sharing their curiosity and anticipation about the contents of the giant "blind boxes." H. Lộc, a 25-year-old from HCM City, excitedly said: "I’m used to watching blind box unboxings online, but now I get to experience the biggest one in real life! I can’t wait to see what’s inside!" T. Hiền, 31, from Hà Nội, added: "As a fan of blind boxes, I can’t miss this event! I’ve heard there will be plenty of fun activities, too - it’s going to be amazing!"

This unique event is part of Saigon Lager's broader "63 Opens a Tết" campaign, which celebrates unity and connection during the Tết Holiday. The campaign has already caught the attention of the public, with well-known influencers and personalities like Vĩnh Thích Ăn Ngon and Dung Gee sharing their take on how to celebrate Tết together, regardless of differences. The familiar sound of "dzô" (cheers) has become a symbol of camaraderie and celebration, inviting everyone to join in the fun and make unforgettable memories.

Saigon Lager Beer’s "Blind Box Unboxing" event not only taps into the growing trend of surprise unboxings but also provides an extraordinary, in-person experience that brings people together in a way that only a shared celebration can. This event is sure to be the highlight of the year, and with free entry, there’s no reason to miss out on the fun.

Make sure to follow Saigon Lager’s official fanpage for the latest updates and get ready for the ultimate "blind box" adventure of the year!