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| Around 12,000 athletes is expected to attend Tiền Phong Marathon 2024. Photo courtesy of the newspaper |
HÀ NỘI — Tiền Phong Marathon 2024, anticipated to draw a record 12,000 athletes is expected to be organised in Tuy Hòa City in Phú Yên Province on March 29. This marks the fourth consecutive year that Saigon Beer-Alcohol-Beverage Corporation (SABECO) has sponsored this prestigious event.
The marathon and accompanying festivities will honour Điện Cape, the first place in Việt Nam to greet the morning sun, and will include a flag-raising ceremony.
Scheduled activities will commence on March 29 and feature visits to border posts and the Điện Cape lighthouse, as well as flag presentations to fishermen and tributes to war veterans. The flag-raising ceremony will take place on the morning of March 30 at Mon Beach, further emphasising the event's patriotic spirit.
SABECO continues its collaboration with Tiền Phong (Vanguard) newspaper to advocate for a positive, healthy lifestyle while showcasing Việt Nam’s stunning landscapes and rich cultural heritage. This year, 60 employees from SABECO and Saigon Beer Central South Company will participate in various race distances.
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| Đinh Nguyễn Thị Hường, SABECO's director of corporate communications delivered a speech at the press conference. Photo courtesy of the firm |
Đinh Nguyễn Thị Hường, SABECO's director of corporate communications, highlighted the significance of the marathon at a recent press conference, saying, "While Việt Nam hosts numerous running events, this marathon stands out. It represents a historical narrative and fosters a sense of pride in our heritage. We bear the responsibility, alongside future generations, to honor and preserve these traditions."
SABECO's ongoing community initiatives reflect its commitment to enhancing public health and inspiring resilience in the younger generation, helping them face challenges and promote both physical and mental well-being.
"We are dedicated to showcasing local culture and contributing to tourism development," Hường added.
As SABECO continues to champion a healthy lifestyle, it aims to make even greater contributions to community development and the national sports scene. —VNS
