VPBank will provide customers with comprehensive financial solutions, smart financial consumption trends, and flexible and effective support packages. — Photo courtesy of VPBank

HÀ NỘI — VPBank officially announced a rebranding, aiming to become the leading private bank in Việt Nam to realise the “For a prosperous Việt Nam” mission.

The rebranding strategy marks a new development milestone for the bank and affirms VPBank’s commitment to serving the country.

In its nearly 30-year development history, this is the second time VPBank has rebranded. The first time was in 2010 with the change of name from Joint Stock Commercial Bank for Non-State Enterprises of Việt Nam to Việt Nam Prosperity Joint-Stock Commercial Bank.

With the new positioning, VPBank’s brand statement will be changed from “Action for dreams” to “For a prosperous Việt Nam”. That mission will be gradually realised by VPBank through many key programmes and projects focusing on four values: Financial Prosperity - Community Prosperity - Physical Prosperity, and Spiritual Prosperity.

Accordingly, VPBank will provide customers with comprehensive financial solutions, smart financial consumption trends, and flexible and effective support packages. Consumer finance solutions will help low-income people have conditions and motivation to improve their lives.

Services for middle-class customers (VPBank Prime) and priority customers (VPBank Diamond) will not only bring more versatile financial solutions but also help create a strong breakthrough for customers to conquer many important goals in life. For businesses, VPBank becomes not only a companion but also an effective “financial lever” to lift companies to more success.

Especially together with several banks in the system, VPBank has consistently proven its role as a lifeline in the economy, acting as a financial fulcrum for nearly 1 million businesses and millions of business households to overcome the challenges of the pandemic.

VPBank is also accelerating the digitisation of all operations and communication with customers to deliver outstanding service quality. It will constantly research and expand new customer segments. These are the people who will accompany VPBank to realise the mission “For a prosperous Việt Nam.”

The transformation of the brand statement from “Action for dreams” to “For a prosperous Việt Nam” is a historic milestone for VPBank after nearly 30 years of establishment and development.

From a small private bank, VPBank has grown rapidly to become the largest private bank in Việt Nam. The bank’s total assets by the end of 2021 reached VNĐ547.4 trillion. VPBank is also one of the banks with the largest equity capital in the system, with VNĐ86.7 trillion, serving nearly 20 million customers in all segments.

New potential and position is a solid foundation for VPBank to confidently set out a higher and more sacred mission - serving the country. VPBank will join hands to create common national prosperity by bringing prosperity to each customer.

Along with the new brand statement, besides the two traditional red-green colours with the signature prosperity flower, VPBank’s logo has been refined according to the golden ratio and changed to a new font with a more modern style. The harmony between rounded corners and square lines and a brighter, more vibrant blue colour symbolises the connection between people and technology.

“After a successful period of affirming its leading position in the banking industry, VPBank is ready to reach a bigger goal, realising the ambitions that we sent 10 years ago into the name “Việt Nam Prosperity Joint-Stock Commercial Bank,” said Nguyễn Đức Vinh, General Director of VPBank.

With the new rebranding, in April, VPBank will launch the campaign “Light up Việt Nam” to encourage the spirit and unwavering will of the Vietnamese people after the pandemic.

The campaign includes activities to light up iconic buildings across the country, give saving accounts to those orphaned by COVID-19, and provide free medical examinations and treatment for poor people in many provinces and cities.

In particular, the Light Up Vietnam Music Festival, a top-notch music event bringing together top V-pop stars, will be held by VPBank on April 23 in HCM City.

This is the city’s first large-scale entertainment event after nearly a year of isolation. It is expected to spread the meaning of the new prosperity values ​​that VPBank pioneered to the community, promoting the community’s desire to conquer new heights in every young Vietnamese.