TAIPEI, TAIWAN - Media OutReach - 19 September,2018 - The 4th DATE Expo is being organized by the Taiwan External TradeDevelopment Council (TAITRA) and co-organized by the Taiwan Internet andE-Commerce Association, Chinese Non-Store Retailer Association, TaiwanAssociation of Logistics Management, and Taiwan E-Commerce and StartupAssociation. The DATE EXPO will be held alongside the Taiwan Innotech Expo(formerly called the Taipei International Invention Show), taking place atthe Taipei World Trade Center Exhibition Hall 1, September 27-29.

Over 60 of the industry's tope-commerce companies are participating in the trade exhibition this year. Theexhibition will cover eight e-commerce themes, including Smart Retail, CrossBorder & E-Tailing, Social Media & Digital Marketing, Mobile Commerce,Logistics, FinTech, Big Data, and Startups, and offers a stage todemonstrate online to offline integration, and comprehensive technologyservices. Furthermore, this year's number of startups has more than doubledfrom 18 to 41, boosting the exhibition's scope and driving its innovativeenergy.

TAITRA has indicated thate-commerce global retail revenues are said to increase from US$2.29trillion in 2017 to US$4.479 trillion in 2021. This rapid growth ine-commerce represents a new source of growth momentum in the retail market andas a result, the exhibition will showcase more new e-commerce technologies andservices. Based on early buyer registration data, most buyers are from China,India, United States, the Philippines, and Hong Kong, portrayinghigh international visitor interest in Taiwan and its surroundingAsia-Pacific e-commerce markets, and their intention to engage in exchange andcooperation with Taiwan's e-commerce companies.

The exhibition willoffer a wide variety of activities including the eCommerce Salon,eCommerce Seminar, Startups Seminar, and Procurement Meetings. Top e-commerceplatforms and experts from Vietnam, Malaysia, Thailand, and China were invitedby the respective TAITRA overseas offices to participate in the eCommerceSalon and share characteristics and insights from their local e-commercemarkets. The eCommerce Seminar and Startup Seminar will consist of 15-minutepresentations of products or services, while procurement meetings will be heldin parallel with major e-commerce platforms, importers, and distributorsfrom Southeast Asian countries as well as China. Companies include the CaringPharmacy Group, a major Malaysian pharmacy chain; and VIPshop, a Chineseluxury goods e-commerce platform. These seminars aim to help exhibitors findbusiness partners. The exhibition will also work together with LiveHouse forcustomized broadcasts of online presentations by major companies. The event'slive broadcasts and activities will create an online to offline exchangeplatform for the e-commerce industry.

Sign up online in advance toexperience the latest products, technologies, and services offered by Taiwan'se-commerce platforms, and get in on the chance to win a round-trip ticket toanywhere in Asia. For more information about DATE EXPO, please visit www.ecexpo.com.tw.

About TAITRA

Founded in 1970 to helppromote foreign trade, the Taiwan External Trade Development Council (TAITRA)is the foremost non-profit trade promotion organization in Taiwan. Jointly sponsoredby the government, industry associations, and several commercial organizations,TAITRA assists Taiwan businesses and manufacturers with reinforcing theirinternational competitiveness and in coping with the challenges they face inforeign markets.