Sega Entertainment Replaces Legacy Systems with Infor ERP

December 16, 2020 - 06:16
Sega Entertainment Replaces Legacy Systems with Infor ERP

On-time Go-Live during pandemic helps 200 outlets go paperless and create safer workplace


TOKYO, JAPAN - Media OutReach - 16 December 2020 - Infor Japan KK, the Japanese subsidiary of Infor, a global leader inbusiness cloud software specialized by industry, today announced that Sega Entertainment, an amusement arcade operator, successfullyrolled out Infor LN, an ERP solution for manufacturing, in July 2020. The on-time Go-Live has enabled arcade managerworkloads to be reduced by approximately 20% in some outlets, and the newsystem is also helping to minimize pandemic infection risks and drive workstylereforms by cutting arcade work processes. This project was carried out with thesupport of Hitachi, Ltd., an Infor partner.

Learnmore about Infor LN:

Sega Entertainment's main business is the operation of amusement arcadesunder its mission to contribute to society by creating fun places that bringsmiles to people's faces. In more recent years, it has also launched restaurantand merchandising businesses, and in August 2019, introduced Sega Platon,an official app integrated with electronic payment functions, in its outletsnationwide. The company is committed to continuing to provide its customerswith fun times and venues in line with ever-changing consumer demands.


Sega Entertainment is currently endeavoring to streamline both its internaland outlet operations to enable its employees to better focus on new initiatives.A major impediment to this process was the fully customized mission-criticalsystems developed for its past amusement business. These legacy systems lackscalability, making them an increasing encumbrance to operational improvements.Its arcade operations, in particular, was dominated by analog workflowsdependent on individual skills, and arcade managers were constantly overwhelmedwith paper-based bookkeeping.


Sega Entertainment chose Infor LN, Infor's ERP solution for manufacturing,for its tremendous versatility, as well as the availability of all functionsrequired to improve its operations and launch new businesses, and on thestrength of Hitachi's proposal.


Sega Entertainment deployed Infor LN as its ERP system for handling coremanagement operations including accounting, procurement, and logistics.  The COVID-19 pandemic was declared duringsystem construction, but thanks to Hitachi's deep understanding of SegaEntertainment's operations and the trust it has built with the company's arcademanagers and other personnel, the new system went into operation as originallyscheduled.


Sega Entertainment's operations are now running smoothly on Infor LN, andnew improved workflows enabled by Infor LN are becoming established. The analogworkflows of the company's approximately 200 amusement arcades nationwide havealso been digitized and standardized, and paper-based bookkeeping eliminated.


Moving forward, the company plans to leverage Infor LN for other purposesas well, including inventory visualization in logistics management and systemsupport for new businesses, which was difficult under the old system. SegaEntertainment is building an ERP system for business transformation thatenables it to support new business projects while scrapping legacyinfrastructure and streamlining its business operations.


"We were endeavoring to transform our business across the company toaddress customer needs, but were unable to carry out real transformation owingto the limitations of our systems, which were designed for now-outdatedbusiness operations," says Hideo Kawai, the generalmanager of Sega Entertainment's IT Solutions Department. "We are very happywith the way Infor LN has enabled us to streamline our operations, allowing usto devote more time and energy to our corporate mission."

Phyllis Tan
Infor Asia Pacific
+65 97999133

About Sega Entertainment Co., Ltd.

Based on its vision to become a fun space creation company, Sega Entertainment'smain business is the operation of amusement arcades under its mission toprovide places that will entertain people and bring smiles to their faces. Inmore recent years, it has also launched restaurant and merchandisingbusinesses, and in August 2019, deployed Sega Platon, an official app providingelectronic payment functions and discounts according to play history, in itsoutlets nationwide. It is committed to continuing to provide its customers withfun times and places. For further details, please visit

About Infor

Infor is a global leader in business cloudsoftware specialized by industry. Providing mission-critical enterpriseapplications to 67,000 customers in more than 175 countries, Infor software isdesigned to deliver more value and less risk, with more sustainable operationaladvantages. We empower our 17,000 employees to leverage their deep industryexpertise and use data-driven insights to create, learn and adapt quickly tosolve emerging business and industry challenges. Infor is committed toproviding our customers with modern tools to transform their business andaccelerate their own path to innovation. To learn more, please visit