Beyond Meat Introduces Brand New Beyond Pork™ Product in China

November 19, 2020 - 08:36
Beyond Meat Introduces Brand New Beyond Pork™ Product in China

  • The plant-based minced pork is Beyond Meat'slatest cutting-edge innovation and the company's first product developedspecifically for the Chinese market
  • From Nov. 18-24, Shanghai foodies can be the first to try Beyond Pork at five popular Shanghai restaurants 

SHANGHAI,CHINA - Media OutReach - 19November 2020 - Beyond Meat, Inc.(NASDAQ: BYND), a pioneer in plant-based meat, is announcing its latest productinnovation: Beyond Pork™. Designedto deliver the sumptuous taste, juicy texture and culinary versatility similar to traditional minced pork,Beyond Pork was created specifically for the Chinese market and is the nextstep forward in Beyond Meat's commitment to creating high-quality products that meet consumers' demand for delicious,nutritious and sustainable protein.

The introduction ofBeyond Pork follows the successful launches of the Beyond Burger®and Beyond Beef™ in mainland China and comes at a time when interest inplant-based meat is growingin China and around the world. Pork is the most popular meat in China and thecountry ranks among the highest pork consumption rates in the world[1], making itan excellent location for the unveiling ofBeyond Pork. The development of Beyond Pork was a global collaboration betweendedicated Beyond Meat teams in Los Angeles and Shanghai. In addition, BeyondMeat conducted multiple sensory tests in China to get direct consumer feedbacktoward perfecting the product. The result? Beyond Pork was a fan favorite amongconsumers for its ability to mirror the mouthwatering umami flavor, texture andaroma of animal-based minced pork, whileoffering the added health and environmental benefits of plant-based meat.

"We're excited to launchBeyond Pork in China, marking a milestone for Beyond Meat as we are not onlylaunching an entirely new product innovation, but our first plant-based meatproduct created specifically for the Chinese market," said Candy Chan, ChinaGeneral Manager, Beyond Meat. "With Beyond Pork, Beyond Meat is providing evenmore delicious options for consumers to continue to eat their favorite disheswhile enjoying the added nutritional andenvironmental benefits of plant-based meat. BeyondPork's exclusive debut in China furthersBeyond Meat's commitment to this important market and its vision forplant-based meat to continue winning the hearts (and mouths) of Chineseconsumers."

Mincedpork is featured in many Chinese dishes, making China the perfect place forBeyond Pork to show off its potential. From dumplings and mapo tofu to zhajiangnoodles and lion's head meatballs, Beyond Pork delivers the meaty taste andtexture that Chinese consumers crave but with about 50% less saturated andtotal fat[2]. Made from simpleplant-based ingredients, like rice and soybeans, Beyond Pork offers a richsource of protein with 18.5g per 100g serving and has no antibiotics orhormones.

To celebrate the launch of Beyond Pork, BeyondMeat is partnering with five popular restaurants in Shanghai, one of China'sfood capitals. The roster of partner restaurants features some of the hottestnames in Shanghai's food scene, including Egg, Moménti, RAC, Solo X, and TunWang. 

"I was very impressedthe first time I tried Beyond Pork; I even thought the chef must have actuallyused traditional animal pork mince by mistake. I think our fans are going to bevery impressed when they try it -- I bet they won't even be able to tell thedifference either," said Simon Briens, Co-Founder of RAC restaurant.

Chefs from the five restaurants all joined a special VIP launchevent on 17 November to unveil their dishes at the TX Huaihai Mall in Shanghai.Each chef was tasked with using Beyond Pork as they would animal-based mincedpork, and their dishes ranged from RAC's Beyond Pork Spicy Bolognaise to TunWang's Beyond Pork and Shiitake Wonton Noodles. By working with fiveoutstanding restaurants at the same time, Beyond Meat can showcase the widevariety of dishes that Beyond Pork can be used in with delicious results eachtime. Consumers in Shanghai will be able to enjoy the Beyond Pork special menuitems in each of the five restaurants for a limited time (18 to 24 November).Follow Beyond Meat on Weibo or WeChat for the latest news and updates for BeyondPork and other exciting happenings.

[2] Compared to common 70/30 minced pork; Per 100gserving Beyond Pork has 15g total fat and 5g saturated fat

About Beyond Meat

Beyond Meat, Inc.(NASDAQ: BYND) is a global proteincompany, offering a portfolio of revolutionary plant-based meats. Founded in2009, Beyond Meat products are made from simple, plant-based ingredients anddesigned to have the same taste and texture as animal-based meat, while beingbetter for people and the planet. Beyond Meat's brand commitment, Eat What YouLove™, represents a strong belief that there is a better way to feed our futureand that the positive choices we all make, no matter how small, can have a greatimpact on our personal health and the health of our planet. By shifting fromanimal-based meat to plant-based meat, we can positively impact four growingglobal issues: human health, climate change, constraints on natural resourcesand animal welfare. As of September 26, 2020, Beyond Meat had products available at approximately122,000 retail and foodservice outlets in over 80 countries worldwide. Visit, follow

@别样肉客BeyondMeat on Sina Weibo, and scan the QR codebelow to follow us on WeChat.

Forward Looking Statements

Certain statements in this releaseconstitute "forward-looking statements." These statements are based onmanagement's current opinions, expectations, beliefs, plans, objectives,assumptions or projections regarding future events or future results. These forward-lookingstatements are only predictions, not historical fact, and involve certain risksand uncertainties, as well as assumptions. Actual results, levels of activity,performance, achievements and events could differ materially from those stated,anticipated or implied by such forward-looking statements. While Beyond Meatbelieves that its assumptions are reasonable, it is very difficult to predictthe impact of known factors, and, of course, it is impossible to anticipate allfactors that could affect actual results. There are many risks anduncertainties that could cause actual results to differ materially fromforward-looking statements made herein including, most prominently, the risksdiscussed under the heading "Risk Factors" in the Company's Annual Report onForm 10-K for the year ended December 31, 2019 filed with the U.S. Securitiesand Exchange Commission ("SEC") on March 19, 2020, and the Company's QuarterlyReport on Form 10-Q for the quarter ended September 26, 2020 filed with the SECon November 9, 2020, as well as other factors described from time to time inBeyond Meat's filings with the SEC. Such forward-looking statements are madeonly as of the date of this release. Beyond Meat undertakes no obligation topublicly update or revise any forward-looking statement because of newinformation, future events or otherwise, except as otherwise required by law.If we do update one or more forward-looking statements, no inference should bemade that we will make additional updates with respect to those or otherforward-looking statements.