SINGAPORE- Media OutReach - 8 September 2020 - Leading financial advisory company IPP Financial Advisers ("IPPFA") and FWD Insurance ("FWD") today announced astrategic partnership that will see FWD own a minority interest in IPPFA, enablingIPPFA to further cement its position as a premier financial advisory firm inSingapore, and the Asia-Pacific region. 

Tay Huai Eng, CEO of IPP Financial Advisers said, "We are extremelypleased to welcome FWD as our strategic partner in IPP Financial Advisers. As amajor pan-Asian Insurer, FWD's capital resources, expertise, and marketknowledge will further enhance our company's growth and expansion in Singaporeand the region. It will also strengthen our professional staffing andtechnology capabilities."

Thestrategic alliance will enable FWD to design attractive and competitive LifeInsurance products that comprehensively meet the evolving life insurancefinancial needs of clients. This expansion complements IPPFA's alreadyextensive range of financial products, financial planning services andinvestments capabilities. IPPFA will retain its position as an openarchitecture financial planning institution with complete access to acomprehensive range of products from different insurers and fund houses.

Adrian Vincent,General Manager of FWD Singapore's Life Business shared, "We're delighted to bepartnering with IPP Financial Advisers. Their reputation as a premierorganisation dedicated to providing excellent wealth planning and managementfor their clients aligns with FWD's ambition to make financial securityaccessible to everyone. We share a mutual commitment to continued growth in theregion and look forward to supporting them as they continue to lead the way inthe financial planning arena."

Thepartnership will create a positive impact on IPPFA clients. Traditionalprocesses will be digitalized through the integration of FWD's technologysolutions, simplifying the process for IPPFA customers. Backed by FWD'sextensive network across Asia, it will also bolster customer confidence in IPPFA'scommitment and growth in the region. Together with FWD, IPPFA plans tostrengthen its position in Singapore by expanding on its financial servicesbusiness significantly.

Foundedin 1983, the IPP financial services organisation is the pioneer incomprehensive financial planning services in Singapore. As an industry leader,IPPFA has set the industry benchmark with its time-tested financial planningmodels covering the areas of wealth protection, accumulation, management anddistribution.