HONG KONG, CHINA - Media OutReach - 1 August 2019 - Cushman & Wakefield (NYSE: CWK), a leading global real estateservices firm, today released the report Placemaking:An action kit for urban public space in China. According to the report, whenconsidering urban public space in China, the aim for local governments is togenerate all-inclusive citizen-friendly settings that are also economicallysustainable. It's not just a matter of obeying aesthetic rules that preserve aplace's charm and appeal; it must be an approach that produces communityownership, from space planning to space operation and management. Ultimately,the approach adopted should produce a space which the community and visitorsalike wish to be active in and wish to spend time in again and again.

Shaun Brodie, Senior Director, Head of Occupier Research, GreaterChina, Cushman & Wakefield, shared details about the process of placemaking, which can help meetChina's urban development goals. Placemakingis an all-embracing procedure to the planning, design and management of urbanpublic space. Placemaking examines the current qualities and strengths a localcommunity possesses. This, together with the community and via best-practiceplacemaking concepts, then expediates the formation and establishment of urbanpublic space that rouses experience and amplifies citizens' health, happinessand wellbeing.

The benefits of good placemaking

Effective placemaking is equally a process anda line of thinking that applies urban design principles. Placemaking can bedirected by an official authority and propelled at the grass roots level.Involving all interested parties, best-practice placemaking can enhanceunderused urban public space to augment the built environment experience at thepedestrian level.

Good placemaking needs the wide involvement ofa number of participants to design and operate projects and activities becausethese elements need to be suitable and befitting to the community experience tomake the place work to its full potential. This quality singlehandedlydistinguishes placemaking from various other community development, economicdevelopment and infrastructure development actions and endeavors.

As placemaking continues to progress, itsmethodology will also transform. Best-practice placemaking now undoubtedlycounts on involvement from the local community but looking forward, placemakingwill likely have a unified emphasis on place outcomes based on communityengagement.

Community-led method

This 'place-led' method will inspire a sense ofpurpose in China, and the planning and management of urban public spaces willbe executed by an all-encompassing assemblage of people that foster socialcapital, shared values, a sense of ownership and a more enriched experience ofthe place and the city as a whole by urban citizens around the region.

Urban public space development in China hasbeen spurred by the country's rapid urbanization over recent years. Togetherwith urbanization, urban public space development is being inspired bygovernment policy and in particular its "Beautiful China" policy. This urgeslocal governments to consider aspects not only in terms of population densityand economics, but also in terms of sustainability and liveability. Both theselatter aspects are certainly close to the heart of the philosophy ofplacemaking.

This isn't just a new development tale -- italso is about redevelopment. A plethora of cities in China were planned andbuilt when the country was opening up. Since then, the country and these citieshave significantly evolved economically and socially, and as a result changesneed to be made to the built environment to keep up with the times and toenhance the human experience of urban public space. Subsequently, urban renewalis becoming more imperative, especially for the beautification of cities, andplacemaking is now a vital component in the development/renewal mix.

Shaun Brodie also pointed out that many cities in Europe and North America haveembraced placemaking, while in China, municipalities are now only beginning toget to grips, experiment and adopt some of the concepts of the process as theyseek out the best liveability experience solutions to their urban development/renewalchallenges.

Please click here to download the report.

About Cushman & Wakefield

Cushman& Wakefield (NYSE: CWK) is a leading global real estate services firm thatdelivers exceptional value for real estate occupiers and owners. Cushman &Wakefield is among the largest real estate services firms with 51,000 employeesin approximately 400 offices and 70 countries. Across Greater China, there are22 offices servicing the local market. The company won four of the top awardsin the Euromoney Survey 2017 & 2018 in the categories of Overall, AgencyLetting/Sales, Valuation and Research in China. In 2018, the firm had revenueof $8.2 billion across core services of property, facilities and projectmanagement, leasing, capital markets, advisory and other services. To learnmore, visit www.cushmanwakefield.com.hk orfollow us on LinkedIn (https://www.linkedin.com/company/cushman-&-wakefield-greater-china)