CẦN THƠ — The Association of Vietnamese Entrepreneurs Abroad (BAOOV) and the People’s Committee of Cần Thơ City will jointly speed up the establishment of BAOOV’s representative office in the Mekong Delta region’s Cần Thơ City.

According to Peter Hồng, vice chairman of BAOOV, the association has branches in more than 50 countries. The mission of the association in general and branches in particular is to create a network to connect Vietnamese enterprises around the world together; provide legal advice as well as information to help businesses increase competitive advantages in the market, building a strong brand for products exported from Việt Nam.

Particularly for the Mekong Delta, there are advantages in export of agricultural and fishery products, but it is only advantageous in quantity instead of value of products and turnover.

Therefore, the establishment of BAOOV’s representative office in Cần Thơ is expected to help agro-forestry export enterprises in the region reduce losses due to lack of import market information and increase profits through the building of strong brands.

The office will also act as a bridge between local authorities and Vietnamese businessmen around the world, attracting them to invest in Việt Nam; sending the voice of overseas Vietnamese businessmen to the authorities, thereby contributing to the promotion of multinational trade more effectively.

Trương Quang Hoài Nam, vice chairman of Cần Thơ City People’s Commitee, said at a meeting on Thursday that the city is ready to create favourable conditions for members of the association to set up branches in the city.

Nam also introduced and connected the association with focal points in Cần Thơ such as the Young Businessmen Association, City Business Association, Centre for Student Development and Support and Department of Industry and Trade in order to promote the establishment of the office as well as plan for trade promotion activities. — VNS