Saturday, February 27 2021



With the presence of AEON, The New City becomes a real estate hub in Binh Duong

Update: January, 27/2021 - 14:52

Binh Duong New City is grasping a great chance to attract investors from Japan, most recently AEON, expecting to become a dynamic urban area within Binh Duong Province - Viet Nam's industrial hub.

Hypermarket - 'A turning point' in the growth of Binh Duong real estate

According to the Ministry of Industry and Trade, the revenue of Viet Nam’s retail market in 2020 will reach about US$180 billion. This is attractive to retailers who are willing to develop their networks. In addition, this plays an important role in making the suburbs dynamic, livable urban areas.

SORA gardens SC is extremely attractive to residents in Binh Duong.

In December 2020, AEON Vietnam inked a deal with Becamex Tokyu Joint Venture and Tokyu Group (Japan) to begin building a supermarket with a new model namely 'Compact GMS' – the first hypermarket in Binh Duong.

The hypermarket is located at SORA gardens SC commercial centre covering 120,000 square meters in Binh Duong New City, scheduled to open in early 2023. In the first phase, AEON will develop nearly 5,000 square metres out of its 21,500 square metres. “We will provide residents in the new city as well as those coming to work here a trendy and modern lifestyle,” said a Becamex Tokyu representative.

When commercial centres are developed, they will create business development opportunities, including increasing demands for housing. This makes the value of real estate investment increase significantly, helping promote socio-economic development. In fact, the value of real estate in the vicinity of commercial centres often grows by 20 to 40 per cent.

For example, in 2015, when AEON Binh Tan-Ho Chi Minh City came into operation, the average street-front house price in this area increased from VND45 million per square metre to VND85 million per square metre. In the apartment segment, the price increased by 30-40 per cent compared to the previous time.

AEON Thuan An is another example. Six years ago, when entering Binh Duong, it contributed to a remarkable transformation in the local real estate market. Before 2014, apartment prices in Binh Duong were only VND10-15 million per square metre. When AEON Binh Duong Canary opened, they increased sharply to VND20-25 million per square metre from 2015 to 2018. In 2019 and 2020, the prices rose to VND30–35 million or even VND45 million per square metre.

SORA gardens II benefited from the biggest commercial centre in the south

According to VnDirect's realty report, Binh Duong will emerge as a “hot spot” with huge housing demand in the flow of migration to neighbouring provinces of HCM City in 2021. With an average population growth rate of 7.3 per cent a year, Binh Duong has the migration rate of 200 per cent in 10 years (2009-2019), the highest in the country. If HCM City needs 4 million square metres of housing each year, Binh Duong needs more than 7.1 million square metres.


Residents of SORA gardens II can move in from Q2, 2021.

In the context of SORA gardens SC aiming to become one of the largest commercial complexes in the south, the appearance of AEON further brings a valuable advantage to the SORA gardens II luxury apartment project.

Gaining the advantage of a large land of 7,948 square metres at the prime location of Binh Duong New City, Thu Dau Mot, SORA gardens II is the quintessence of the most comfortable and modern lifestyle in Binh Duong. Located in TOKYU garden City, which attracts a large number of foreign experts, surrounded by large industrial zones, SORA gardens II enjoys full educational facilities, including international schools, making it attractive to residents.

Major infrastructure developments in Binh Duong are also concentrated here, with the World Trade Center (WTCA) and the central railway station connected to the Ben Thanh - Suoi Tien metro line in HCM City located in Binh Duong New City, significantly shortening the travelling time. This is a breakthrough to attract people and investors nationwide.

SORA gardens II, which is under construction on the 24th floor, will be a modern community.

“The real estate project with a commercial centre is seen as the 'Goose that Laid the Golden Eggs', bringing the outstanding investment value. The liquidity and profitability of real estate here are often very high. Apartments and houses have good profitability,” said Huynh Thai Thanh, deputy business director of NewLand Company, a real estate distributor in east HCM City.

A real estate project that is considered to have a prime location must meet the criteria like being near an urban area and near big streets. SORA gardens II is not only located in the centre of Binh Duong New City, next to AEON Mall but also is on the main road connecting Binh Duong with HCM City and other provinces, creating convenience for travelling.

With the passion to create a sustainable house for Vietnamese generations, Becamex Tokyu Joint Venture has applied the highest quality technical standards from Japan to SORA gardens II, bringing a global standard of living for residents.

To support customers, the investor offers flexible payment policies with 8 per cent incentives (equivalent to VND250 million) at the event 'PROSPEROUS TET WITH LUXURY APARTMENT', officially announcing the co-operation between the commercial centre and AEON on January 30, 2021. Buying a house at this time, residents of SORA gardens II will receive a house in the second quarter of 2021, enjoying the life of a privileged, modern community.

Send Us Your Comments:

See also: