SINGAPORE - Media OutReach - 24 March 2020 - SocialPeta,
an intelligent analysis platform for advertising intelligence solutions, is
stepping into the Vietnamese market after 45 countries.
Having cover with 68 advertising platforms in the mobile application,
gaming and e-commerce sectors, SocialPeta will
increase advertising performance of brands and agencies in Vietnam by offering
more than 600 million advertising data.
The digital advertising industry, which has 12% increase
costs over the past two years has forced brands to take much more strategic
steps. Founded in 2016 as an intelligent analysis platform for advertising
intelligence, is finally preparing to enter the market. SocialPeta,
which cover with 68 advertising platforms worldwide and operates in 45
countries, will offer data-driven market and competitor analyses to improve
advertising performance by offering more than 600 million advertising data to
brands and agencies in Vietnam.
Data of dozens of advertising platforms from Facebook to
Intelligent advertising platform SocialPeta services
hundreds companies such as Facebook, Google, Alibaba, Netease Games, Baidu,
Perfect World and Toutiao. Tracking the digital advertising activities of
brands, the software optimizes advertising investment and provides insight into
how and where brands, competitors, and other companies in the industry spend
their budget and overall strategies.
Stating that they are focusing on technical ability and big
data, SocialPeta founder
Rocks said: "We have decided to expand our global market network further
by operating in the Vietnamese market. Our experience in the last five years
shows us that we can provide better advertising data analysis services in
Vietnam. In addition, we will help more Vietnamese companies enrich their
advertising creativity, optimize their advertising data and improve their
Our experience in the last five years shows us that we can
provide better advertising data analysis services in Vietnam. Moreover, we will
help more Vietnamese enterprises enrich advertising creativity, optimize
advertising data and boost distribution efficience."
Ad blocking software makes enterprises lose $100 billion
Although digital advertising offers many analysis
opportunities compared to traditional channels, it also brings a transparency
problem. Moreover, the proliferation of advertising blocking software such as
Adblock has made Brands lose nearly $ 100 billion in 2019. Focusing on big data
and intelligent technology, SocialPetaoffers
diverse analysis functions, such as advertising market analysis, application
intelligence analysis, advertising creativity analysis, advertising cost
analysis, as well as advertising site media and channel analysis.