YANGON,MYANMAR - MediaOutReach - 5 APRIL 2019 - Prudential plc, one of the world's leading financialservices groups, has been selected as a "preferred applicant" for the licenceto establish a wholly-owned life insurance business in Myanmar. The selectionwas announced by the Ministry of Planning and Finance (MoPF) on 5 April and isa key step in the process to receive a full licence to provide life insurance productsand services to the Myanmar population.

MrNic Nicandrou, Chief Executive of Prudential Corporation Asia, said, "We arevery grateful for the support we have received from the Myanmar government.Prudential has been operating in the region for more than 95 years, serving theevolving needs of over 15 million customers. Through our representative office,which opened in 2013 and with this new licence, Myanmar will become our 13^thlife insurance market in Asia. We are looking forward to the opportunity ofhelping families and communities in Myanmar, so they can achieve theirfinancial aspirations and life goals through our world-class suite of productsand solutions."

The demand for life insuranceproducts in Myanmar is expected to grow rapidly.  Myanmar is one of the fastest-expandingeconomies in South East Asia, with gross domestic product expected to grow toUS$200 billion by 2030[1]. The country has a sizeable population of around 53 million[2] as well as a growing middle and affluent class, which is expected toaccount for 15 percent of the population by 2020[3].

MrNicandrou added, "The continued expansion and liberalisation of Myanmar's lifeinsurance sector is expected to bring significant benefits to the country,including job creation, inflow of quality foreign direct investment and the developmentof long-term capital markets. By leveraging our extensive experience and strongtrack record in Asia, we are committed to playing a vital role in accelerating theMyanmar government's efforts to develop its country's financial services industrywhilst serving the long-term protection and savings needs of its population."

"Preferredapplicants" are required to fulfil a set of pre-licencing conditions, followingwhich they will receive a licence to offer life insurance products in Myanmarfrom the MoPF.

Note to editors:

Sinceestablishing its representative office in Yangon in 2013, Prudential has beenworking closely with Myanmar's government and partners on activities to supportthe economic growth and welfare of the country and its communities. Key activitiesinclude:

• Organised several lifeinsurance-related knowledge-sharing workshops for key stakeholders in Myanmaron various topics, including corporate governance, product development,regulatory/supervisory frameworks and technology trends.
• Co-sponsored the inauguralWorld Savings Day Forum in Yangon in 2018, aimed at raising people's awarenessof the importance and benefits of saving.
• Community investment activitiesunder PrudenceFoundation, including the Cha-Ching financial education programme forchildren, as well as the SAFE STEPS community-wide disaster preparednessprogrammes.
• Prudence Foundation has partneredwith the Ministry of Health in 2018 and 2019 to develop Myanmar's firstEmergency Medical Technician's training centre in Naypyidaw, which was openedin January 2019.

About Prudential Corporation Asia

Prudential Corporation Asia is a business unit of Prudential plc (United Kingdom)*, comprising its life insurance operations in Asia, and its asset management business, Eastspring Investments. It is headquartered in Hong Kong.

Prudential is a leading life insurer with operations in 12 markets in Asia, covering Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Prudential has a robust multi-channel distribution platform providing a comprehensive range of savings, investment and protection products to meet the diverse needs of Asian families.

Eastspring Investments manages investments across Asia on behalf of a wide range of retail and institutional investors. It is one of the region's largest asset managers with a presence in 10 major Asian markets plus distribution offices in the US and Europe. It has £151 billion (US$193 billion) in assets under management (as at 31 December 2018), managing funds across a range of asset classes including equities and fixed income.

For more information, please visit the company's website here.

*Prudential plc is incorporated in England and Wales, and its affiliated companies constitute one of the world's leading financial services groups.  It provides insurance and financial services through its subsidiaries and affiliates throughout the world.  It has been in existence for 170 years and has £657  billion in assets under management (as at 31 December 2018). Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

Prudential plc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N).