• Insertinga pre-roll video ad in front of premium video content such as K-Pop artists,variety show, and 'Twitter Blueroom'
• Focuson supplying K-Pop video content and provide marketing opportunities for anybrand targeting a young, high-engagement consumer audience around the world

SEOUL, KOREA - Media OutReach - 1 February 2019 - Twitter is the best place for fansall over the world to find out and talk about what's happening in the K-Popworld in real-time. Last year, the most Tweeted personality on a global scalewas K-Pop band BTS (@BTS_twt). There were also 56million Tweets worldwide related to "2018MAMA" in December 2018, which is thebiggest K-Pop award ceremony every year. Additionally, the live TwitterBlueroom for K-Pop band EXO (@weareoneEXO) in November2018 was watched by 1.5 million people, setting the record for the most watchedK-Pop #TwitterBlueroomever.

With K-Pop beingone of the top global conversation drivers on Twitter, the platform has nowextended its In-Stream Video Ads to K-Pop content. This will allow brandsaround the world to now run pre-roll video ads targeted at users who watchK-Pop content on the platform. Aside from increasing the profit of videocontent copyright holders on Twitter, it also enables brand advertisers toeasily reach a young, high-engagement consumer audience who wants to supporttheir favourite K-Pop bands by watching related videos on Twitter.

To further provideadvertisers a chance to maximise their campaign efforts, the platform alsoextended In-Stream Videos Sponsorships to exclusive Twitter-produced K-Popcontent, allowing brands to insert pre-roll ads into video highlights of K-Pop #TwitterBluerooms.These exclusive live Q&A sessions on Twitter with over 200 K-Pop artistesand their fans have established engaging conversations worldwide, with anaverage of 1 million viewership for each K-pop #TwitterBlueroomsin 2018. For example,in December 2018, LG U+ was the first brand to work with Twitter on this newadvertising tool. Through the first sponsored Twitter K-pop Blueroom, LG U+introduced their new performance video platform, U+ Idol Live, on aglobal scale to K-pop fans, accumulating up to 1 million views.

Both In-StreamVideo Ads and In-Stream Video Sponsorships will also allow brand advertisers tocomplement traditional advertising efforts through a synergistic effect withdigital video advertising. In addition, there are no regional restrictions,allowing global brands to reach Kpop fans on Twitter in as many as 22 marketsincluding: Australia, Brazil, Canada, Egypt, France, India, Indonesia, Japan,Korea, Kuwait, Lebanon, Malaysia, Mexico, Philippines, Qatar, Saudi Arabia,Singapore, Spain, Thailand, UK, United Arab Emirates and US. Twitter plans tocontinue to expand the available countries of this service.

"In-StreamVideo Ads and Sponsorships for K-Pop content will be the new marketingopportunity for brand advertisers to target young, high-engagement consumer audiencesin the global market," said Yeonjeong Kim, Head of Global ContentPartnerships in Twitter Korea. "In particular, we will focus on providinglive #TwitterBluerooms,behind the scenes of K-Pop artists as well as K-Pop music content that hasstrong entertainment value and high cultural influential power onTwitter."

So far, Twitter Korea has partnered with the followingcompanies to provide premium video content related toK-Pop music and K-Pop artists on Twitter:

• ArirangInternational Broadcasting (@arirangworld, @_Simplykpop, @arirang_ASC,@aplus_arirang, @arirangtvnews)
• DSPMedia (@APRIL_DSPmedia, @KARD_Official)
• FantagioMusic (@offclASTRO, @WekiMeki, @offclastroASTRO, @fantagiomusic_)
• FNCEntertainment (@SF9official, @NFlyingofficial, @cherrybullet, @FNC_ENT)
• JellyFishEntertainment (@gu9udan, @the_verivery, @RealVIXX, @jellyfish_ent)
• KoreaHerald (@Kpop_Herald)
• PlanA Entertainment (@Apink_2011, @VICTON1109, @PlanA_2011)
• RBW(@rbw_mamamo, @official_ONEUS)
• SBSPlus (@SBSPLUSNOW, @THEKPOP_SBSPLUS)
• SourceMusic (@gfrdofficial, @SOURCEMUSIC)
• StarshipEntertainment (@OfficialMonstaX, @WJSN_Cosmic, @official_soyou, @G_BoyFriend@STARSHIPent)
• ThisIsGame(@thisisgamecom_)
• WMEntertainment (@8_OHMYGIRL, @OHMYGIRLJAPAN, @WM_ONOFF, @_B1A4OFFICIAL,@WM_ent)
• WoollimEntertainment (@Official_GNCD, @Official_IFNT, @Official_LVLZ, @woollim_ent)

On the other hand,Nielsen Brand Effect Data (2017.11-2018.04) found that people who have viewedIn-Stream Video Ads on Twitter showed 60% more 'Ad Recall', 30% more 'BrandAwareness', and 5% more 'Purchase Intent', compared to those who were notexposed to the Ads.

Example Tweet for K-Pop Twitter In-Stream Video Ads

Embeddable Tweet: https://twitter.com/Kpop_Herald/status/1087633988418600961

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