Wednesday, February 19 2020


Cinema gets a ribbing over condom promo

Update: February, 13/2018 - 10:04

With Valentine’s Day coming up there are all sorts of discounts and promotions on offer for lovebirds. But perhaps none was more thoughtful than a cinema in Hà Nội who will include a ‘special’ gift with every two tickets purchased… a free condom.

In a country where sex remains a touchy subject, the cinema’s generous promotion drew the ire of conservative film fans. Critics wasted no time in saying the cinema was poisoning young minds, especially teenagers and children.

In its defense, the promotion was a joint effort between the cinema and the Center for Creative Initiatives in Health and Population (CCIHP) to raise awareness of safe sex among young adults. CCIHP is a non-profit organisation that has been working for nearly 20 years to promote better healthcare for all, sexual and reproductive health and rights, and gender-based violence prevention.

By now, some people have realised they overreacted. To quote the cinema’s representative: “Obviously, we won’t be handing out condoms to children,”

The representative also stressed that the cinema does not, in any way, encourage or condone inappropriate behavior within its premises.—VNS


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