Nguyễn Kiều Linh (R), head of the Ministry of Culture, Sports and Tourism’s southern office, presents a document establishing a board to set up the Việt Nam Cuisine Culture Association to Nguyễn Quốc Kỳ, the designated head of the new board. — Photo Thu Hằng
Viet Nam News
HCM CITY— The Ministry of Culture, Sports and Tourism set up a board yesterday to establish a Việt Nam Cuisine Culture Association in HCM City.
The board’s 16 members are scientists, researchers, cuisine experts, and executives from food- and culture-related businesses. It will bring together organisations and individuals to build Vietnamese cuisine culture into a national brand name, according to Nguyễn Quốc Kỳ, general director of Vietravel and designated head of the board.
"With international integration, cuisine plays a vital role in enhancing traditional culture values," Kỳ said.
The association will be responsible for introducing and promoting Vietnamese culture and history through traditional dishes and specialities and by developing restaurants that meet local and international standards. It will gather specialties and discover and conserve traditional values from around the country to promote abroad. It will also promote tourism. — VNS