Customers purchase local fruits at a supermarket in Hà Nội. — Photo cafef.vn
HÀ NỘI — The ‘Vietnamese use Vietnamese products’ campaign has helped encourage consumers to purchase local products since it began eight years ago, said Deputy Minister of Industry and Trade Đỗ Thắng Hải.
At the opening ceremony of the third “Vietnamese Goods Identification - Proud of Vietnamese Goods” programme in Hà Nội on Tuesday, Hải said many made-in-Việt Nam products had become popular among local consumers.
The campaign also promoted production, enhanced the reputation of local enterprises, helped ensure stable production and maintained economic development.
Communication work also helped enhance awareness among consumers of using Vietnamese products, supported enterprises to improve their products’ competitiveness, and developed links between producers and distributors to bring products to remote and rural areas.
Meanwhile, the Ministry of Industry and Trade worked with other ministries, sectors, localities, and associations to monitor the market to ensure product quality and food safety.
It also advised the Government on the issuance of legal documents to protect Vietnamese products in the domestic market in line with international practices and commitments to the World Trade Organisation.
In addition to trade promotion events, the ministry enabled enterprises to bring their products to rural areas, industrial parks, processing zones and use modern distribution channels.
Within the framework of the programme, a game show entitled ‘Students identify Vietnamese goods’ was held on the same day with the participation of students from five universities.
Other provinces and cities nationwide also held activities to support the programme.
The programme has been held annually across Viet Nam, aiming to develop local market links to the ‘Vietnamese people use Vietnamese goods’ campaign. — VNS