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SINGAPORE - Media OutReach - 31July 2019 - GenesisHealthcare Co., Japan's leading genetic testing and research company, todayannounced the launch of its new mobile application in Singapore, empowering itsnew and existing GeneLife users to access personal genetic results on their mobileand receive personalized wellness advice and recommendations to enhance theirhealth and lifestyle.
Through 15 years of research and development, Genesis Healthcare hasfocused its science on East Asian populations. It has developed customized DNAmicroarray chip for Asians and through its in house bioinformatic teamsdeveloped proprietary models powered by machine learning and AI.
AccessYour Results and More
Based on the genetic testing kit purchased, users of the GeneLife appwill now be able to access their results and information easily from theirsmartphone. With a simple and friendly user experience, the app is intuitive touse, giving access to a full range of content including lifestyle tips torecipes, to support wellness and health daily, customized to each user's uniqueDNA.
With the new GeneLife app, users will also be able to participate in a'GeneLife Reward Program' when participating in research and surveys. Rewardswill be given initially in the form of 'points' that will allow users to redeemadditional GeneLife reports. The program will expand to other offers andprograms in the near future.
"With over 15 years of research and testing from Japan, GenesisHealthcare is dedicated to help drive further innovation in genetics and movethe industry towards a more personalized and preventive method of looking at geneticsand its application to our daily lives," said Michel Mommejat, General Managerfor Asia, Genesis Healthcare. "By making genetic science accessible to users ina simple manner, we thrive in building the innovation, bringing new servicesand solutions to users for prevention and lifestyle enhancements," he added.
In recent years, geneticdata and utilization of personal information have become a highlighted topicfor discussion and Genesis Healthcare aims to ensure full transparency in thisimportant area. It has made "informed consent" the rule in this new app. Withthis, GeneLife users will have full control over how their genetic data isutilized and this transparency will empower them to make their own choices ofwhen, where and how their data is used.
Covering health,nutrition, fitness, beauty and personality, users will now be able to move astep further towards preventive and personalized wellness. The application willbe available today to all new and existing customers of GeneLife in Singapore.
The application will besupported by operating systems that are iOS 11.0 or later (using latest Safaribrowser) and Android 7.0 or later (using latest Google Chrome browser).
https://www.genelife.asia/campaign/genelife-app
About Genesis Healthcare Co. Ltd
Genesis Healthcare Co., Ltd. is a leading biotech company, pioneeringgenetic research since 2004 and promoting preventive healthcare and wellnessthrough genetic testing. Leveraging more than 15 years of genetic research anddevelopment Genesis Healthcare empowers medical institutions and end consumersalike to evolve towards personalized wellness and medicine. Originated inJapan, Genesis Healthcare offers medical, corporate and consumer servicesthrough a range of innovative services across the Asia Pacific region. GeneLifeis the direct-to-consumer brand of Genesis Healthcare.
Tolearn more, visit our corporate site www.genesis-healthcare.jp/en andour consumer site www.genelife.asia.
