CHANGSHA, CHINA - MediaOutReach - 24 July 2020 - Since its opening 2 years ago, ChangshaIFS has promptly emerged as the landmark and trendsetter in Central  China by continuously injecting new impetusand bringing a vast array of collaborations with world-renowned characters andartists.

This summer, Changsha IFS brings another "First" to Central China byhaving the world-famous characters, Looney Tunes and renowned graffiti artist Dezioto join hands for the very first time to present a series of summer street artscenes at the exhibition.

On July 10, "Summer Streets" was officially unveiled with a series ofexciting campaigns celebrating Looney Tunes' first exhibition, along with thelaunch of Dezio's first large-format hand-painted graffiti wall in CentralChina.

Looney Tunes Landed Central China forthe First Time with Event "Summer Streets"

Over the years, Looney Tunes has been crossing-over with many famous fashionbrands and becomes one of the classic fashion icons. This collaboration withChangsha IFS is their first exhibition in shopping mall of Central China, alongwith graffiti artist Dezio's summer-filled painting style to bring everyone acomprehensive and diversified lifestyle shopping experience through an imaginativejourney of Looney Tunes.

The main installation at LG2 restores the classic scene of Looney Tunes,including Looney Tunes Time Tunnel, Jungle Gym Inspired Installation,Skateboard Ramp, as well as the interactive digital graffiti wall. Characters ofLooney Tunes are portrayed in American street styles with bright colors andstreet culture icons by Dezio to convey the idea of an urban street style withsummer vibes.

Dezio's First Collaboration withCartoon Character and Shopping Mall

Changsha IFS Leads the New Trend ofStreet Culture

Dezio is at theforefront of contemporary graffiti art field and is widely regarded as one ofthe graffiti veterans in China with his works influencing the development ofChina's street art. Dezio was also in charge of the first permanent graffitiproject of more than 4,000 square meters in China. This time, Dezio iscordially invited to come to Changsha for the very first timeto present theLooney Tunes themed graffiti in Central China.

In addition, Dezio contributed his ideas of street culture towards thecollaboration, and found it both exciting and challenging.

"Thisis my first attempt to combine cartoon characters with commercial complex, aswell as my first large-scale individual project in Central China. "Speaking of combining the trendy position of Changsha IFS with the classicimage of Looney Tunes, "I chose bright colors and used dynamic lines for character images,while considered the overall creation of spatial visualization for the scenepart, which maintained the balance of picture's composition. "Through thisdebut in Changsha, "I hope to present another side of street culture topeople in Changsha."

Extreme Sports Hotshots Gathered in Changsha IFS Bringing ImpressiveShow to Set off the Summer

On July 9, ChangshaIFS held the kick-off ceremony with the co-artist Dezio and other specialguests such as well-known DJ Tom Price, Chinese-American professional XGAME eventemcee Edan Qian, world Guinness record holder Wentao Cui, China's skateboarderDi Wang, world BMX champion Willif, rapper Xing Wei and some national extremesports top players, brought an audio-visual feast to people of Changsha.

Countless Surprises will be found in Changsha IFS thisSummer 

Changsha IFSwill be full of surprises this summer, customers can enjoy interactiveworkshops, H5 digital games and the opportunity to get exclusive privileges insummer.

A Perfect Blend of Art and Commerce,Changsha IFS Injects New Impetus to Changsha by Bringing Art Collaborations to the City

Changsha IFS keeps exploring newopportunities of collaboration between art and commercial enterprise tostrengthen its unique brand positioning, while Looney Tunes themed event is thelatest breakthrough which provides pleasurable experiential memories to customerthrough immersive journey of turning characters from classic to trendy streetfashion.

In the future, Changsha IFS willcontinuously retain its pioneering spirit to bring international experience to Changsha.