Pulse by Prudential will provide Prudential SMEs customers in Asia access to simple, efficient and integrated HR and benefits management services

HONG KONG, CHINA - Media OutReach - 4 May 2020 - Prudential Corporation Asia (Prudential) and HR Easily (HReasily) today signed a partnership agreement to offer Prudential's Small and Medium Enterprises (SMEs) customers across Asia access to HReasily's human resource (HR) and benefits management platform.

This partnership with HReasily, one of the fastest-growing HR-Tech companies in Asia, underscores Prudential's commitment to building a complete digital ecosystem for SMEs to protect their income and investment, help them run their business, and care for their employees.

HReasily is the first of many services that Prudential will soon make available to its SMEs customers on Pulse. From June 2020, Prudential's SMEs customers will have access to HReasily's cloud-based payroll, leave, claims, time and attendance, as well as HR management solutions through PruWorks.

Pulse is Prudential's super app that enables users to manage their health and wealth holistically through access to advanced, AI-driven symptom checker, health assessment and wellness tools, as well as virtual consults with qualified doctors.

For SMEs owners, Pulse will fast become an essential tool to run a successful business, by providing customers with access to a suite of services on a single, convenient platform.

Prudential continues to innovate and provide meaningful protection and value-add solutions to SME owners while helping to ensure that their employees keep healthy.

Mr Nic Nicandrou, Chief Executive of Prudential Corporation Asia, said, "SMEs make up more than 95 per cent of all Asian businesses, providing two out of three private-sector jobs on the continent.^[1] Yet success is elusive, and SMEs face many obstacles on their path to success.

At Prudential, we are committed to helping our SMEs owners grow the business they love. We want to make it easy for SMEs to protect their investments, run their businesses and care for their employees. Through Pulse, we will provide access to the best-in-class suite of tools, specifically built for SMEs. Hence why we are delighted to welcome HReasily as a partner in our growing ecosystem for SMEs."

Mr Pascal Henry, CEO and Co-founder of HReasily, said, "We see a great opportunity to serve a large number of SMEs with our innovative HR tools. We look forward to partnering with Prudential and joining their ecosystem to offer a holistic solution to their SMEs across Asia."

About Pulse

Pulseby Prudential is a digital health app and the first of its kind in the regionto offer holistic health management to consumers. Using AI-powered self-helptools and real-time information, the app serves as a 24/7 health and wellnesspartner to users, helping them prevent, postpone, and protect against the onsetof diseases. Pulse ispart of Prudential's region-wide strategy to provide affordable and accessiblehealthcare to everyone across Asia by leveraging digital technologies andbest-in-class partnerships. 

Following the regional launch of Pulse in Malaysia in August 2019, Pulsewill be available in a total of 11 markets across the region supported by agrowing suite of value-add services such as a symptom checker and healthassessment, personal wellness services, as well as video consultations.

Since launch, Pulse has over 3 million downloads. Pulseis currently available on the Apple and Google Play stores in Hong Kong,Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

For more information, and to downloadPulse, log onto www.wedopulse.com.

About PrudentialCorporation Asia

PrudentialCorporation Asia is a business unit of Prudential plc (United Kingdom)*,comprising its life insurance operations in Asia and its asset managementbusiness, Eastspring Investments. It is headquartered in Hong Kong.

Prudentialis a leading life insurer with operations spanning 13 markets in Asia, coveringCambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, thePhilippines, Singapore, Taiwan, Thailand and Vietnam. Through a robustmulti-channel distribution platform, Prudential provides a comprehensive rangeof savings, investment and protection products to meet the diverse needs ofAsian families.

EastspringInvestments manages investments across Asia on behalf of a wide range of retailand institutional investors. It is a leading Asia-based asset manager withon-the-ground presence in 11 major Asian markets as well as distributionoffices in North America and Europe. It has over US$241 billion in assets undermanagement (as at 31 December 2019), managing funds across a range of assetclasses including equities and fixed income.

*Prudential plc is not affiliated in any manner withPrudential Financial, Inc. of the United States or with the PrudentialAssurance Company, a subsidiary of M&G plc, a company incorporated in theUnited Kingdom.

Prudential plc is listed on the stock exchanges of London(PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N).

About HR Easily Private Limited

Established in2015 in Singapore, HReasily is a leading HR Tech company in Asia intent ondelivering the best-in-class HR platform.

HReasilyunderstands that as businesses grow, human resource management becomesincreasingly complex. At HReasily, we focus on the only resource that matters,people, and making every day better for them. We provide solutions that improvethe day-to-day running of businesses, by automating business processes such asPayroll, Staff Management, Claims, Leave, Time & Attendance and Scheduling.There are currently over 50,000 SMEs on theHReasily platform across Asia.