New App Introduces Innovative and Personalised User Experience that Cuts Through Inbox Clutter and Elevates What Matters

SINGAPORE - Media OutReach - 24 September2019 - Today, Yahoo unveiled a new version of its Mail app that redefines theway people use their inboxes. In an era of internet and inbox overload, emailhas drastically shifted with people creating multiple accounts for differentpurposes, as they receive daily promotional deals and need a way to manage themass volume of messages. Yahoo Mail's new app offers the perfect solution byorganising the clutter for users, empowering them to personalise and controltheir inboxes and focus on what matters most to them.

Yahoo Mail introduces an innovative experience that groupspeople's messages into "Views" such as Travel and Attachments, and controlsemail overload by introducing an easy, one-tap unsubscribe tool. Additionally,users can log in with other email accounts like Gmail and Outlook and stilltake advantage of the app's features, making Yahoo Mail a multi-purpose inbox,designed to help organise people's lives in the way they need.

"Fundamental to our humanity is how we connect and communicate," said Guru Gowrappan, CEO of Verizon Media."Today, much of that communication happens on mobile. People rely on email tomanage and organize their lives from navigating multiple accounts, businessdocuments, travel itineraries and shopping. It's more important than ever to dothis efficiently and stress free. We're really proud of the new Yahoo Mail andhow it helps people take better control."

The app will start rolling out progressively from today onAndroid and iOS with new features, a modern interface, and navigation thatallows for one-hand usage with even the biggest mobile screens. A few notablefeatures and Views include:

• Design refresh and deeper customisation: A revamped interface that is built with today'staller mobile screens in mind allows for intuitive one-hand usage with the newnavigation bar at the bottom of the screen. The layout is cleaner, colourful,easier to use, and customisable. Users can also personalise their pushnotifications to highlight which type of mail they wish to be alerted to(personal vs. promotional) and tailor their inbox with custom colour themes andsounds. There is also a drag and drop interface with fun animations.
• Photos and files in oneplace:Now there's one View that allows easy access and navigation of all mailattachments, including important files, travel documents, event tickets, andphotos. The information users need is always at hand. 
• Industry-leading management of email subscriptions: With a View for subscriptions, users can browse the emails they'resubscribed to and unsubscribe from any newsletter with a single tap withoutleaving the app.

About Verizon

Verizon Media, a division of Verizon Communications, Inc.,houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch andHuffPost to help people stay informed and entertained, communicate andtransact, while creating new ways for advertisers and media partners toconnect. From XR experiences to advertising and content technology, VerizonMedia is an incubator of innovation and is revolutionizing the next generationof content creation in a 5G world.