Locals and tourists visit the stalls at the Hưng Yên Longan Festival Week 2024. — VNA/VNS Photo

HƯNG YÊN — The 2024 Hưng Yên Longan Festival Week, featuring 50 booths, showcases fresh longans and unique products from cooperatives and farms in the province.

The event aims to introduce the renowned Hưng Yên longan and other local specialties to both domestic and international consumers.

The event, organised by the People’s Committee of Hưng Yên Province, was inaugurated on the evening of August 9 in Văn Giang District, Hưng Yên Province. The festival will run from August 9 to 11.

Vũ Quang Thắng, director of Hưng Yên Province's Department of Industry and Trade, stated that the Hưng Yên Longan Festival Week is an initiative to continue promoting and affirming the quality of Hưng Yên longan in particular and the province's agricultural products in general.

It is also an opportunity for cooperatives, farms, producers, and businesses in the province to showcase their products and gather consumer feedback to enhance product quality, innovate packaging, and diversify processed products to meet market demands.

Thắng noted that Hưng Yên currently has over 4,600 hectares of longan, with more than 30 per cent of the area cultivated according to VietGAP and GlobalGAP standards, yielding an average of over 40,000 tonnes.

Many longan products and dried longan from cooperatives and collaborative groups have been recognised as OCOP (One Commune, One Product) items by the province. To improve the quality of agricultural products, especially fresh longan, Hưng Yên has introduced various policies and developed clean agricultural models following VietGAP, GlobalGAP, and organic practices.

Currently, longan is distributed through various channels such as gifts, supermarkets, clean fruit stores, markets in cities like Hà Nội, Hải Phòng, and HCM City, and exported to several countries.

"In recent years, to promote and elevate the Hưng Yên longan brand, the province has directed relevant sectors to organise fairs, trade promotion activities, and expand the fresh longan market to other localities and abroad. Additionally, e-commerce platforms such as Voso, Lazada, Shopee, Sendo, ViettelPost, VNPTPost, among others, have actively collaborated with cooperatives and farms to bring longan products to e-commerce platforms for large-scale sales, bringing Hưng Yên longan closer to both domestic and international consumers," Thắng added. — VNS