The project’s first buses will be put into operation in early April and ads encouraging the use of buses will also be launched alongside the commercial ones. — File Photo
HCM CITY (VNS) — The HCM City’s Department of Transport’s Public Transport Management and Operation Center (PTMO) and Koa Sha Media Vietnam, a Japanese-based out-of-home (OOH) ad agency, this week signed a contract to launch a pilot project to offer ads on 171 buses running on 10 routes.
Đậu An Phúc, director of PTMO, said the Koa Sha Media Việt Nam won a bid worth 14.6 billion (US$663,000) per year to implement the project for one year, after an auction was opened by local authorities.
The project’s experimental phase is scheduled to last for three to six months from April, Phuc said, adding that ads covering the insides of the buses will be piloted.
If the project is successful, the department will submit a recommendation to the municipal People’s Committee to allow the advertisements on 2,344 buses running on all routes around the city.
The profit is expected to be VNĐ170 billion ($7.7 million) per year and it will be used as a source of revenue to reduce dependence on state subsidies.
The project’s first buses will be put into operation in early April and ads encouraging the use of buses will also be launched alongside the commercial ones.
The Koa Sha Media Vietnam, a subsidiary of Koa Sha Inc., a provider of OOH advertising media in Japan since 1938, was established in 2012 and works as an OOH advertising agency focusing on public transport. — VNS