Vietnamese enterprises, especially small- and medium-sized ones, need greater awareness of the importance of brands and developing them to competitiveness, a seminar heard in HCM City yesterday.
Viettel, whose brand value grew by 35.8 per cent over last year to over US$4.3 billion was honoured as one of the top 500 most valuable brands in the world 2019.
Equitisation and divestment were key tasks for restructuring State-owned enterprises (SOEs), said Deputy Minister of Planning and Investment Nguyễn Văn Hiếu.
The Ministry of Industry and Trade plans to announce the 2018 national brands in December.
Brand Finance, the world’s leading independent branded business valuation and strategy consultancy, has valued Việt Nam’s national brand at US$235 billion, a year-on-year increase of 16 per cent.
Brian Spence, our expat financial services expert, shares his wisdom on how to make a start-up business a success.
The Government Inspectorate (GI) has asked Prime Minister Nguyen Xuan Phuc to relay its inspection results of a VNĐ8.9 trillion (US$395 million) acquisition of Audio Visual Global (AVG) by State-owned communications giant Mobifone to the Ministry of Public Security for investigation.
Vietnamese firms were urged to increase their focus on intangible assets to strengthen brand value at a conference jointly held by Brand Finance and its local representative Mibrand Vietnam in Hà Nội on Thursday.
No Vietnamese name figures in the list of top 500 world brands, showing that enterprises here are yet to fully realise the importance and value of branding in a globalising market.